Social Media + Communications Specialist

  • BasBlue
  • Detroit, Michigan
  • Aug 06, 2022
Full time Other

Job Description

Job Description: Social Media + Communications Specialist

Reporting to: Sales + Marketing Director

About the job:

BasBlue is a nonprofit organization, dedicated to supporting women across the personal and

professional by fostering authentic connections and elevated programming, alongside

mentorship and growth opportunities for the self-identifying women nonbinary individuals of

Detroit. Located in Midtown Detroit, BasBlue is the first-ever space of its kind in Michigan,

providing a home for a diverse and inclusive community via annual membership, educational

seminars, mentorship programs, wellness offerings, and a bustling café - all created by women, for women.


Job Overview:

We are looking for a Social Media + Communications Specialist with 3-5 years experience to

develop, manage and support social media and marketing needs, foster membership

relationships and retention, provide membership support, and advance brand building and

brand-awareness.


Key Responsibilities for Social Media + Communications Specialist:

GENERAL

Implement marketing campaigns and develop collateral to support evolving

needs across all channels: email, web, social, and print.

Track various marketing and member outreach projects and initiatives across

internal and external partners (public relations, nonprofit partners)

Work across teams to identify opportunities to promote, generate member

leads, fundraise and spotlight program efforts.

Support Sales + Marketing Director on projects, as assigned

Represent BasBlue at offsite events and conferences as needed

Act as an ambassador - greeting, getting to know and understand members,

surveying them to capture their needs, programming desires, etc.

Act as a role-model - practicing servant leadership and graciousness - delivering on

the BasBlue values with team and members

COPY + DESIGN

Coordinate messaging and develop collateral for BasBlue events including in-space

programs, foundation initiatives, corporate sponsor programs, private events and more

Work with Program, Operations and Philanthropy Team to develop and update web

content (including photo, copy and links) for all BasBlue programming

Lead copywriting across web, digital, print, and social

Create unique branded content for all social media platforms

Generate, edit, publish and share brand communications + content (original text,

images, video or HTML) that builds meaningful connections and encourages community

members to take action

MEMBER COMMUNICATIONS

Manage email distribution lists - members, newsletter sign-ups, prospective

Members

Work with Engagement Team to support new member sales funnel

Utilize the CRM to share, edit, develop and adjust strategy.

Map email comms strategy and corresponding timelines to align with

marketing funnel needs

MEASUREMENT

Track email campaign + web success rates

Optimize email campaigns for these segments measuring against key KPIs

Capture and review analytics, revise, and report on project results to create growth

strategy

Who You Are:

Excited and hungry at the opportunity to join a burgeoning non-profit dedicated to

improving the lives of women

Warm, welcoming, enthusiastic and able to demonstrate success in building a diverse

community of women

A self-starter and quick learner with at least 3-5 years experience

Passion to provide a personalized experience, selling skills and knowledge of Detroit

- existing women s spaces, membership organizations and complementary nonprofits

Deep relationships with different circles and communities of women across Detroit

You have experience being a part of a team where you have built something from the

ground up and don t believe any task is above or beneath you

You love working with different teams, different departments maintaining

enthusiasm and energy, continually finding ways to collaborate and grow

You are patient, resourceful and proactive, always looking for solutions before

presenting problems

InDesign or Photoshop, and Canva or other photo editing/collateral design platforms

You are acutely aware of what you don t know as much as you are sure of what you

do know; unafraid to ask questions, ready to learn

Preferred Skills:

Google Suite (Docs, Sheets, Presentations) and Microsoft Word (Office, Word)

Knowledge and experience building decks in Keynote

Experience with email service provider system (Constant Contact, Mail Chimp, etc)

Customer database and list management (e.g. SalesForce, Contactable, etc.)

Website Management + Editing - HTML, Hubspot, Wordpress, etc.

Photography and photo-editing, Google Analytics, Google Adwords, Salesforce (or

other CRM), InDesign.

Qualifications:

Bachelor s degree in marketing, communications, and/or 3-5 years experience in a

related field.

Deep organizational skills

Ability to seamlessly adapt to changing priorities

Knowledge of marketing principles and relevant channels

Copywriting and editing skills

Very comfortable with social media platforms (Facebook, LinkedIn, Instagram,

Twitter,etc.)

Exceptional attention to detail and brand consistency

Strong communication, collaboration, and project management skills

Knowledge of relevant nonprofits and fellow women s spaces across the country -

learning, borrowing and building best-in-class practices

Effective time management skills with the ability to manage multiple tasks/projects

to meet required deadlines