Global Impact-Communications Internship

  • McDonald's Corporation
  • Jan 08, 2022
Full time Other

Job Description

Job Description

WHY YOULL WANT THIS INTERNSHIP

Enjoy a flexible work environment where you can think critically and feed your need (and ours!) for innovation. After initial training, dive in with your full-time team to learn the business and enjoy robust programming including our Executive Speaker Series, Lunch and Learns with unique teams like Restaurant Architecture and Happy Meals, Employee Business Network sessions, and other training. We designed this internship to provide a smooth transition into McDonalds so dont worry if you bring curiosity and work ethic, we will provide you with the know-how.

We believe we are #BetterTogether, so we encourage networking through Peer Lunches and mentorship from industry leaders who want you to succeed and take pride in guiding you to develop into a McDonalds future leader.

GLOBAL IMPACT COMMUNICATIONS OVERVIEW:

The Global Impact Team brings together key functions across McDonalds that are critical to achieving McDonalds purpose to feed and foster communities, including Global Communications, Government Relations, Public Policy, Sustainability, International Corporate Relations, Ronald McDonald House Charities, and oversight for the companys corporate philanthropy and ESG strategy.

The Communications Team is comprised of industry-leading communications experts focusing on (1) Media (2) Executive Communications (3) Brand Communications and (4) McDonalds System Communications. They are based across McDonalds global and US footprint, supporting a range of communications priorities from on-the-ground field engagement through international communications.

GLOBAL IMPACT COMMUNICATIONS OBJECTIVE:

The overall objective of the Global Impact Communications Team is to elevate McDonalds Corporation into one of the worlds most admired companies through superior business performance, enabled by world class talent, who embody the McDonalds values and are inspired to serve our communities.

GLOBAL IMPACT COMMUNICATIONS AREAS OF RESPONSIBILITY:

The Communications Team partners across the McDonalds enterprise to ensure a consistent brand voice and response, as well as communications readiness for issues that have material and reputational impact on the brand.

The team works closely with McDonalds global and US markets to develop brand communications strategies and compelling relevant content to drive brand reputation, analyzing trends and conversations globally to help mitigate brand risks and maximize opportunities.

The team develops and executes cutting-edge campaigns that inspire customers to experience feel-good moments over our food, consumer experience, multicultural strategy, and people activations. We work with internal partners and agencies to drive engaging, creative brand storytelling through an integrated lens across marketing, earned media and various digital channels.

The team also plays the central role of deploying communications internally and externally on behalf of executive leadership, to advance business strategy, communicate McDonalds purpose, and drive trust amongst key stakeholders.