eCommerce Retention Manager

  • Cerebelly
  • Aurora, Colorado
  • Jun 06, 2021
Full time General Managers and Management Executives

Job Description

eCommerce CRM/Retention Manager

(Denver/Remote)


At Cerebelly we spent years rethinking the way we nourish our kids' minds and bodies. It all started with Dr. Teresa Purzner, a practicing neurosurgeon, developmental neurobiologist and mother of three. When she had kids of her own she sought to find baby food with the nutrition she knew their developing minds needed. She was shocked and disappointed by what she found. Too often, the baby foods on store shelves had zero percent of the daily value of the nutrients she believed were important for a baby's growing brain. That sparked a light that only grew bigger and bolder. She was convinced that if she could get the nutrients that matter into what we feed our little ones, it would make a lifelong difference for kids everywhere. Teresa and her brother Nick teamed up with world-class pediatricians, nutritionists, and food scientists. Together, they created Cerebelly-delicious, farm-fresh, organic baby food that provides real nutrition for a growing brain and body.


 About the role

We are looking for an eCommerce CRM & Retention Manager, to lead the optimization of a variety of customer touch points to maximize our relationship with the Cerebelly customer. This person will equally play the roles of strategist and execution point on key initiatives driving the growth of Cerebelly's eCommerce as it pertains to e-mail and text/SMS communication. This person should be performance-obsessed and growth-minded. This is a high-growth role as an early member of the eCommerce team. Long term personal growth and learning is unlimited.

Some of what you'll be owning and working on doing day-to-day:

  • Audit all current CRM flows, strategize optimizations and launch new campaigns on email and text to drive engagement and customer retention
  • Strategize and execute against any/all retention driving initiatives to maximize customer LTV
  • Create an A/B testing methodology to maximize KPI's related to e-mail/text/CRM
  • Work with our Director of Growth Marketing to identify new channel opportunities - assist in operationalizing and optimizing all paid and earned digital channels
  • Work cross-functionally to drive a coherent brand message across all customer touchpoints
  • Lead our decisions around tooling and automation relevant to e-mail/SMS communications
  • Creating a rigorous creative testing methodology to then communicate our findings for long-term optimizations across all retention/CRM related channels

Cerebelly is a venture backed startup founded in 2019. In just over one year, we have earned distribution in almost 5,000 grocery stores in some of the most admired grocery chains (Target, Whole Foods, Kroger, Wegmans), and can also be found on our direct-to-consumer site, Cerebelly.com with major plans for expansion in this year and beyond.

Join us. We can't change an industry alone.

About You

  • 3-5 years' experience in digital growth marketing, with a focus on retention, e-mail/text/CRM
  • Obsessed with analytics and finding solutions and opportunities in data
  • Strategic and creative problem-solver, demonstrating persistence and perseverance to find the most efficient ways to spread the Cerebelly brand and convert new customers

A proactive, and self-motivated person that thrives in a startup environment


Nice to Haves

● Experience with digitally-native brands, optimally in the CPG-space


Final Note


At Cerebelly, we believe we must hire using an objective lens to build the best team. We are committed to fair hiring practices where we hire people based on their potential and advocate for diversity, equity, and inclusion. We do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability, please let us know how we can make your interview process work best for you.

If interested, please contact with the subject line "Cerebelly eCommerce Retention Manager" and attach your resume.