Trade Marketing Intern

  • Club Med
  • Miami, Florida
  • May 26, 2021
Full time Sales and Marketing

Job Description

JOB OVERVIEW

Join a creative and vibrant marketing team that is passionate about crafting innovative messages and creating disruptive campaigns, in order to maintain Club Med's position as a pioneer in the all-inclusive industry.


Are you an outgoing, creative type who thrives in dynamic, fast-paced environments? As a Trade Marketing Intern, you will be assisting with the coordination and implementation of the marketing strategy for the US, which includes development of email marketing campaigns, social media posts, brochures, presentations and other sales collateral.


MAIN RESPONSIBILITIES


Trade Marketing Tasks (70%)

  • Assist with the management of a 360-communication plan to engage Travel Agents and Meeting Planners (advertising, email, collateral materials, social media posts, etc.)
  • Assist in the management & content creation of our dedicated Travel Advisor Facebook Group Page and Meeting & Events LinkedIn Page
  • Update and share suggestions on how to improve all the tools for sales teams, travel agents and meeting planners (tool kit for promotions, campaigns, and B2B web platform)
  • Assist in the development of presentations and training materials
  • Support the launch communication plan of new B2B platforms (eLearning program, booking engine, etc.)
  • Support the coordination of events, both in resort and in various key markets


General Tasks (30%)

  • Participate in brainstorming sessions for marketing projects
  • Draft creative briefs for development of sales materials, social media posts, emails and other for marketing requests for the agency
  • Assist in the development of briefs and proofing of B2B/B2B2C emails, and B2C when relevant from the CRM team
  • Collaborate with internal graphic designers on projects



DESIRED SKILLS AND EXPERIENCE

Education

  • Recent graduate or currently pursuing a Bachelor's in marketing or communications (or related fields)


Skills/Competencies

  • Microsoft Office Suite proficiency
  • Excellent written and verbal communication skills
  • Social Media Management, specifically Facebook (a plus)
  • A great attention to detail
  • Good time and multiple task management, ability to react quickly
  • Creativity
  • Excellent "digital awareness"
  • Good analytical skills
  • Experience using Salesforce and Pardot, preferred but not mandatory
  • Experience using Adobe Suite CC preferred but not mandatory


Behavior

  • Ability to travel (possible 5% of time, depending on projects)
  • Ability to work with teams in different departments (ex. Sales) and branches (Canada & Mexico) when necessary to align on projects
  • Good time and multiple task management, ability to react quickly
  • Highly detail-oriented, deadline-driven, thrives in a fast-paced work environment
  • Willingness to learn, positive attitude, open minded


Languages

  • Complete fluency in English is required