Sandeep Krishnan Krishnakumar

  • Sales Manager
  • India
  • May 26, 2019
Full time Sales and Marketing

Personal Summary

A business management graduate with an aspired vision to create a difference in marketing and work cultures. Always willing to excel through innovation, inspire a team and lead them towards business development. Currently working with Novotel Kochi Infopark as a Sales Manager handling corporate, MICE, leisure and government business. Also overlooking the banquet sales.

Work Experience

Sales Manager
Feb 2018 - May 2019 Novotel Kochi Infopark - India
  • Pre-opening hotel experience with Novotel Kochi. Handling an inventory of 128 keys with 3 food and beverage outlets and 3 banquet facilities.
  • Setting up sales SOP’s, contracts, RFP’s and other related tools and procedures for the department.
  • Handling RFP accounts for the hotel and generate relevant business cases.
  • Manage Corporates, Leisure, Government sector, Entertainment sector and MICE business for the hotel, generate and convert leads with more focus on corporate segment.
  • Client visits, hotel familiarization and entertainments ensuring conversion of business
  • Handling feeder markets to generate more leads and to increase market penetration of Novotel Kochi Infopark.
  • Create bench mark rates for the hotel and ensure in setting high ADR.
  • Maximize revenue by closing in on best corporate business and MICE.
  • Track and analyze OTA bookings, understand guest travel and convert to corporate contracting’s.
  • Handling the responsibility of Manager on Duty
  • Analyze STR reports, conduct market research and have a clear understanding of competitor insights.
  • Keeping the departmental cost in line with agreed annual budget.
  • Engage in marketing activities to promote Novotel Kochi.
  • Develop good relations with National Sales team and sister concerns to generate lead and promote the hotel.
  • Communicate about the brand with pride and develop awareness about the hotel in local community, market in which the hotel sells.
  • Working closely with Director of Sales in understanding the short and long term impacts of business decisions and execute business strategies.
  • Produce monthly sales reports and analyze if they are in liaison with the budget and forecasts
  • Manage day to day activities of the department and optimize the team performance to drive sales.
  • Find and create best opportunities where in it helps to increase business revenue by providing add-on’s or intangible services.
Assistant Sales Manager
Mar 2014 - Jan 2018 Holiday Inn Cochin - India

Assistant Manager Sales (Corporate March 2016 – Jan 2018) and Banquet Sales Executive- Holiday Inn Cochin, Kerala, India (March 2014 – Feb 2016)

  • Handling an inventory of 211 keys with 5 food and beverage outlets and 5 banqueting facilities.
  • Assist in producing the Annual Revenue. Implement and monitors the action plan, to achieve the revenue plan objectives.
  • Maintain excellent relationship with the clients for future and repeat business.
  • Create an environment that trains, develops, coaches and mentors team members.
  • Represented Holiday Inn Cochin for Kerala Travel Mart trade shows organized by Government of Kerala in the year 2014 and 2016 with main focus on Corporate and Mice business.
  • Driving IHG loyalty program of IHG business rewards and active engagement in marketing activities.
  • Manage all functions of conferences and banquet operations to achieve optimum departmental revenue targets.
  • Created the budget and forecast for banquets with the help of SBRP in 2015 and 2016.
  • Conduct Sales visits, telephone calls, proposals, follow up’s and negotiations to understand the right banquet business for the hotel.
  • Establish and convert leads to actual business, thereby generate incremental revenue for the hotel.
  • Create banquet event orders explaining in detail about each event to be circulated to each department.
  • Generate Catering Pace reports and Banquet forecasts every week to understand banquet revenue and business position respectively.
  • Created Meeting Survey Tracking System with the support of UNIFOCUS to understand the client satisfaction ratings after conducting events in the hotel.
Impact Assistant - Liverpool
Nov 2010 - Dec 2013 Hollister CO
  • Customer service and sales on the shop floor.
  • Determining the stock and general appearance of shop floor by end of the day.
Front Office Assistant
Jun 2008 - Sep 2010 Le Meridien Kochi
  • Managing the daily front office operations as per hotel service standards with efficiency, including verifying all transactions for the date and finding out discrepancies.
  • Worked closely with Front Office Manager and Reservation Manager on setting up rack rates for rooms. Associated with creating reservations, determining the rates and allocating the best available rate.
  • Night auditing and handling hotel operating software’s like OPERA and Point of Sale software MICROS.


MBA in Business Finance and Management
Sep 2010 - Dec 2011 Univeristy of Liverpool
Bachelor of Hotel Management
Aug 2004 - Apr 2008 University of Calicut - India
Central Board of Secondary Education
Jun 1990 - Mar 2004 Vidyodaya School - India

First Name

Sandeep Krishnan

Last Name