Position Purpose: The manager of e-commerce & loyalty will develop, execute and optimize all e-commerce channels and our loyalty program to maximize sales, customer lifetime value, and improve customer retention for the El Pollo Loco Brand. You will work closely with cross-functional teams to align and optimize loyalty program features across the organization. We are looking for a self-motivated marketing manager, able to thrive in a fast-paced, results and deadline driven environment. You are driven by data and passionate about creating customers for life at scale across our target customer segments. Essential Duties and Responsibilities: · Drive the design, development, and execution of the communication strategy to deliver personalized, targeted and relevant communications throughout the e-commerce and loyalty customer's journey · Execute multi-channel marketing and promotional plan to support e-commerce and loyalty program objectives, collaborating with customer retention, insights and analytics, and creative teams · Continuously evaluate and evolve mobile/desktop website and loyalty app to ensure user experience is being optimized to educate consumers on the brand and to deliver e-commerce sales goals · Test, learn and refine customer communications and offers to continually optimize results and create efficiencies · Drive innovation with new technologies & out of the box marketing ideas to drive engagement in key customer segments · Partner with all Marketplace Delivery platforms (such as Postmates, Doordash, GrubHub, etc. ) to develop and execute a strategic and comprehensive marketing calendar to achieve high-growth sales goals · Oversee offers and reward structure to ensure customer communications are maximized for highest ROI · Build campaigns that attract new loyalty user for program acquisition and growth and maximize active user ratios to fully leverage program for maximum growth · Define, test and implement new program benefits, experiential rewards and functionality required to increase the loyalty program's competitiveness and customer engagement · Measure, analyze and report out on all loyalty statistics to ensure maximum Customer Lifetime Value, high performing campaigns and progress against KPIs/goals · Provide expedient issue resolution for customers and program stakeholders and identified areas for program efficiencies · Represent E-commerce and Loyalty in meetings and with cross-functional teams to ensure a cohesive strategy · Effectively communicate digital and loyalty strategies and performance to the broader marketing team, to cross-functional partners, and to leadership. Develop customized dashboards and reports as needed Education and/or Experience: · 5+ years' experience in digital and loyalty marketing for an ecommerce company, retail and/or QSR experience a plus · Ability to work on projects with rapidly-evolving dynamics, and flexibility to readily adapt to changing business needs with a focus on generating results · Proactively initiates changes to improve work processes & takes responsibility beyond scope of the current position · Ability to work with ambiguity and to analyze & synthesize complex data and draw business insights · Demonstrated experience with digital and loyalty email marketing campaigns delivering on program KPIs/goals · Proven influencer and collaborator with outstanding verbal, written communication and presentation skills · Mobile-first mindset, acquiring and engaging customers wherever they interact with our brands · Bachelor's degree in Marketing, or similar field, advanced degree or MBA a plus · Experience in a high-growth retail ecommerce environment · Experience with social media, influencer and mobile/app marketing · Working knowledge of Adobe Analytics, Google Analytics or other web analytics tools
Nov 21, 2019
Full time
Position Purpose: The manager of e-commerce & loyalty will develop, execute and optimize all e-commerce channels and our loyalty program to maximize sales, customer lifetime value, and improve customer retention for the El Pollo Loco Brand. You will work closely with cross-functional teams to align and optimize loyalty program features across the organization. We are looking for a self-motivated marketing manager, able to thrive in a fast-paced, results and deadline driven environment. You are driven by data and passionate about creating customers for life at scale across our target customer segments. Essential Duties and Responsibilities: · Drive the design, development, and execution of the communication strategy to deliver personalized, targeted and relevant communications throughout the e-commerce and loyalty customer's journey · Execute multi-channel marketing and promotional plan to support e-commerce and loyalty program objectives, collaborating with customer retention, insights and analytics, and creative teams · Continuously evaluate and evolve mobile/desktop website and loyalty app to ensure user experience is being optimized to educate consumers on the brand and to deliver e-commerce sales goals · Test, learn and refine customer communications and offers to continually optimize results and create efficiencies · Drive innovation with new technologies & out of the box marketing ideas to drive engagement in key customer segments · Partner with all Marketplace Delivery platforms (such as Postmates, Doordash, GrubHub, etc. ) to develop and execute a strategic and comprehensive marketing calendar to achieve high-growth sales goals · Oversee offers and reward structure to ensure customer communications are maximized for highest ROI · Build campaigns that attract new loyalty user for program acquisition and growth and maximize active user ratios to fully leverage program for maximum growth · Define, test and implement new program benefits, experiential rewards and functionality required to increase the loyalty program's competitiveness and customer engagement · Measure, analyze and report out on all loyalty statistics to ensure maximum Customer Lifetime Value, high performing campaigns and progress against KPIs/goals · Provide expedient issue resolution for customers and program stakeholders and identified areas for program efficiencies · Represent E-commerce and Loyalty in meetings and with cross-functional teams to ensure a cohesive strategy · Effectively communicate digital and loyalty strategies and performance to the broader marketing team, to cross-functional partners, and to leadership. Develop customized dashboards and reports as needed Education and/or Experience: · 5+ years' experience in digital and loyalty marketing for an ecommerce company, retail and/or QSR experience a plus · Ability to work on projects with rapidly-evolving dynamics, and flexibility to readily adapt to changing business needs with a focus on generating results · Proactively initiates changes to improve work processes & takes responsibility beyond scope of the current position · Ability to work with ambiguity and to analyze & synthesize complex data and draw business insights · Demonstrated experience with digital and loyalty email marketing campaigns delivering on program KPIs/goals · Proven influencer and collaborator with outstanding verbal, written communication and presentation skills · Mobile-first mindset, acquiring and engaging customers wherever they interact with our brands · Bachelor's degree in Marketing, or similar field, advanced degree or MBA a plus · Experience in a high-growth retail ecommerce environment · Experience with social media, influencer and mobile/app marketing · Working knowledge of Adobe Analytics, Google Analytics or other web analytics tools
WHO WE ARE Welcome to the sweet life ! Swoon is the consumer products company dedicated to taking sugar down while keeping life sweet. Launched by two women looking to create a cleaner way to drink, we started by making easy-to-enjoy, delicious cocktails (and mocktails) without compromising taste. We just launched our zero sugar simple syrup-a liquid sugar substitute that PureWow called "the closest thing to sugar we've tried." We've grown quickly on our path to becoming the go-to zero sugar brand. We're looking for an eCommerce Manager who is passionate about building on the success of our ecommerce and DTC business and taking it to the next level. You'll work across marketing, sales and analytics to help drive scalable, sustainable revenue growth. WHAT YOU'LL DO Collaborate with digital marketing agency to manage paid marketing campaigns across Facebook, Instagram, and Google. Exceed CAC and ROAS targets to drive sustainable revenue growth through constant data analysis, testing and iteration. Manage website optimizations & eCommerce best practices (including CRO, Landing Pages, SEO, funnel analysis, promotional strategy, etc.). Oversee email marketing strategy, analyzing data and executing A/B tests in an effort to optimize delivery, open-rates, CTRS and conversions. Continually test and learn. Develop and execute A/B tests for digital marketing campaigns (on site, in advertising, in email)-testing content, copy, and promotions to make strategic optimizations. Analyze digital marketing and sales data and maintain performance dashboards. Report on successes, failures, and share what works with fellow team members. Translate data from across channels to understand customer life cycle, customer segments, creative trends, and opportunities for growth within and across channels. Oversee and manage E-Commerce System Integrations and solutions when new features/functions need to be implemented or improved. WHO YOU ARE 2-4 years of relevant experience in an eCommerce, digital marketing or analytics role, analyzing data sets and synthesizing insights into actionable recommendations. Entrepreneurial, digitally savvy, with exceptional organizational and project management skills. Analytical with the ability to interpret data into actionable insights. Eager to learn new programs, apps and tools and stay up to date on the latest industry trends. Experienced using analytics tools (ie. Google Analytics) and reporting tools (ie. Microsoft Excel). Experience with Facebook Ads Manager, Shopify, and Klaviyo are a plus. Excited to join a fast-growing team, learn quickly, take initiative, and drive results. Passionate about Swoon's mission to take down sugar while keeping life sweet. THE FINE PRINT Able to work in our New York City office. Available on weekends and evenings as needed, but more importantly, you're flexible with your time. Competitive compensation, unlimited vacation, and subsidized health benefits. All the Swoon you can drink. Reports to the VP, Strategy. Apply directly to
Dec 14, 2019
Full time
WHO WE ARE Welcome to the sweet life ! Swoon is the consumer products company dedicated to taking sugar down while keeping life sweet. Launched by two women looking to create a cleaner way to drink, we started by making easy-to-enjoy, delicious cocktails (and mocktails) without compromising taste. We just launched our zero sugar simple syrup-a liquid sugar substitute that PureWow called "the closest thing to sugar we've tried." We've grown quickly on our path to becoming the go-to zero sugar brand. We're looking for an eCommerce Manager who is passionate about building on the success of our ecommerce and DTC business and taking it to the next level. You'll work across marketing, sales and analytics to help drive scalable, sustainable revenue growth. WHAT YOU'LL DO Collaborate with digital marketing agency to manage paid marketing campaigns across Facebook, Instagram, and Google. Exceed CAC and ROAS targets to drive sustainable revenue growth through constant data analysis, testing and iteration. Manage website optimizations & eCommerce best practices (including CRO, Landing Pages, SEO, funnel analysis, promotional strategy, etc.). Oversee email marketing strategy, analyzing data and executing A/B tests in an effort to optimize delivery, open-rates, CTRS and conversions. Continually test and learn. Develop and execute A/B tests for digital marketing campaigns (on site, in advertising, in email)-testing content, copy, and promotions to make strategic optimizations. Analyze digital marketing and sales data and maintain performance dashboards. Report on successes, failures, and share what works with fellow team members. Translate data from across channels to understand customer life cycle, customer segments, creative trends, and opportunities for growth within and across channels. Oversee and manage E-Commerce System Integrations and solutions when new features/functions need to be implemented or improved. WHO YOU ARE 2-4 years of relevant experience in an eCommerce, digital marketing or analytics role, analyzing data sets and synthesizing insights into actionable recommendations. Entrepreneurial, digitally savvy, with exceptional organizational and project management skills. Analytical with the ability to interpret data into actionable insights. Eager to learn new programs, apps and tools and stay up to date on the latest industry trends. Experienced using analytics tools (ie. Google Analytics) and reporting tools (ie. Microsoft Excel). Experience with Facebook Ads Manager, Shopify, and Klaviyo are a plus. Excited to join a fast-growing team, learn quickly, take initiative, and drive results. Passionate about Swoon's mission to take down sugar while keeping life sweet. THE FINE PRINT Able to work in our New York City office. Available on weekends and evenings as needed, but more importantly, you're flexible with your time. Competitive compensation, unlimited vacation, and subsidized health benefits. All the Swoon you can drink. Reports to the VP, Strategy. Apply directly to
Travelport is the only true travel commerce platform in the world. We are specialist solution providers and are committed to building leading technology that makes the experience of buying and managing travel continually better for the global travel and tourism industry. Come and be part of our mission to make sure that every trip is powered by Travelport. As a Business Development Manager at Travelport, you can thrive in the exciting world of Travel. You will come on board at a truly exciting time and as a member of the Digital Media Solutions team which is part of the fast-growing Hospitality division within this organization. You will play a pivotal and crucial part of the team when it comes to selling Travelport's advertising products, which enable travel suppliers to better market and promote their products. These include but are not limited to targeted graphical display and text advertising, preferential placements, and promotional bundles via the Digital Media Solutions core products - Travelport Featured Property™, Travelport Headlines™, Travelport Sign-On Messages, Travelport EDM and Travelport ViewTrip™. Role and Team: The Role of the Digital Media Business Development Manager (AMER) is to run and passionately grow Travelport's advertising and promotional product sales business. This role is for someone who poses a high level of energy, creativity, flexibility and loves a meaningful dynamic environment. The ideal candidate will already be a successful sales person looking for their next challenge. A true go getter and order maker, this individual should have a proven track record for achieving, and often over achieving their sales goals. They would ideally have a working knowledge of online or advertising sales. Sales experience within the travel industry is an added advantage. He/she will be good with consultative value selling approach and comfortable with cold calling and actively approaching existing and new customers to uncover and understand their advertising/promotional needs to build and sell the ideal campaign that delivers results. The individual will be reporting directly into the Head of Digital Media Solutions based in the United States. Main Accountabilities: Sell via phone, Travelport's various advertising and promotional products/services to new customers within an assigned territory or customer group to achieve sales goals. Understand, compile and communicate clearly, key commercial and campaign metrics to the customer via the telephone, email and, as necessary, WebEx/face-to-face video meetings. Using various tools, build meaningful, targeted advertising campaigns to present and sell the company's products and value proposition to potential customers to close the sale successfully. Strong aptitude for analytics and numbers, so as to understand and balance, among other things, solution pricing, campaign performance metrics, apply appropriate helpful elements for customers within given guidelines. Maintain a complete and accurate customer database for the purpose initiating renewal of sales at the appropriate time, to sell new products and services to existing customers as they become available, and the ability to target customers to conduct sales promotions. Submit in a timely manner, revising as necessary, all insertion orders ensuring that customer campaigns are processed accurately and per the customer's wishes. Assist billing team, as necessary, in the collection of unpaid invoices. Ability to learn quickly about new products and services and to be able to incorporate them into the portfolio of campaign solutions. Any other duties that may reasonably be required. What's in it for you... You will receive a competitive salary & benefits package accompanied by the opportunity to work in a fast-paced, dynamic and forward-thinking organization that cares about its people and promotes innovation. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Dec 13, 2019
Full time
Travelport is the only true travel commerce platform in the world. We are specialist solution providers and are committed to building leading technology that makes the experience of buying and managing travel continually better for the global travel and tourism industry. Come and be part of our mission to make sure that every trip is powered by Travelport. As a Business Development Manager at Travelport, you can thrive in the exciting world of Travel. You will come on board at a truly exciting time and as a member of the Digital Media Solutions team which is part of the fast-growing Hospitality division within this organization. You will play a pivotal and crucial part of the team when it comes to selling Travelport's advertising products, which enable travel suppliers to better market and promote their products. These include but are not limited to targeted graphical display and text advertising, preferential placements, and promotional bundles via the Digital Media Solutions core products - Travelport Featured Property™, Travelport Headlines™, Travelport Sign-On Messages, Travelport EDM and Travelport ViewTrip™. Role and Team: The Role of the Digital Media Business Development Manager (AMER) is to run and passionately grow Travelport's advertising and promotional product sales business. This role is for someone who poses a high level of energy, creativity, flexibility and loves a meaningful dynamic environment. The ideal candidate will already be a successful sales person looking for their next challenge. A true go getter and order maker, this individual should have a proven track record for achieving, and often over achieving their sales goals. They would ideally have a working knowledge of online or advertising sales. Sales experience within the travel industry is an added advantage. He/she will be good with consultative value selling approach and comfortable with cold calling and actively approaching existing and new customers to uncover and understand their advertising/promotional needs to build and sell the ideal campaign that delivers results. The individual will be reporting directly into the Head of Digital Media Solutions based in the United States. Main Accountabilities: Sell via phone, Travelport's various advertising and promotional products/services to new customers within an assigned territory or customer group to achieve sales goals. Understand, compile and communicate clearly, key commercial and campaign metrics to the customer via the telephone, email and, as necessary, WebEx/face-to-face video meetings. Using various tools, build meaningful, targeted advertising campaigns to present and sell the company's products and value proposition to potential customers to close the sale successfully. Strong aptitude for analytics and numbers, so as to understand and balance, among other things, solution pricing, campaign performance metrics, apply appropriate helpful elements for customers within given guidelines. Maintain a complete and accurate customer database for the purpose initiating renewal of sales at the appropriate time, to sell new products and services to existing customers as they become available, and the ability to target customers to conduct sales promotions. Submit in a timely manner, revising as necessary, all insertion orders ensuring that customer campaigns are processed accurately and per the customer's wishes. Assist billing team, as necessary, in the collection of unpaid invoices. Ability to learn quickly about new products and services and to be able to incorporate them into the portfolio of campaign solutions. Any other duties that may reasonably be required. What's in it for you... You will receive a competitive salary & benefits package accompanied by the opportunity to work in a fast-paced, dynamic and forward-thinking organization that cares about its people and promotes innovation. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
IDR's industry-leading eCommerce client is looking for a Delivery Manager in the Dallas area to manage the delivery of their web and mobile applications. The Delivery Manager will be responsible for serving as a leader to the Scrum teams and managing the progress of key initiatives. Top Skills: CSM certification 5+ years of experience managing the delivery of mobile applications 3+ years' experience as a Scrum Master leading software/application development projects Experience leading Scrum of Scrum 6+ years' experience within an Agile environment Why IDR? We're an established & well-respected firm with 15+ years of staffing success in multiple national markets Employee Stock Ownership Program; benefit from the prosperity YOU help create! Dedicated Engagement Manager committed to you & your success Comprehensive Benefits Packages - Medical, Dental, Vision, & Life Insurance ClearlyRated's 6x Best of Staffing® Client & Talent Satisfaction Award Winner
Dec 12, 2019
Full time
IDR's industry-leading eCommerce client is looking for a Delivery Manager in the Dallas area to manage the delivery of their web and mobile applications. The Delivery Manager will be responsible for serving as a leader to the Scrum teams and managing the progress of key initiatives. Top Skills: CSM certification 5+ years of experience managing the delivery of mobile applications 3+ years' experience as a Scrum Master leading software/application development projects Experience leading Scrum of Scrum 6+ years' experience within an Agile environment Why IDR? We're an established & well-respected firm with 15+ years of staffing success in multiple national markets Employee Stock Ownership Program; benefit from the prosperity YOU help create! Dedicated Engagement Manager committed to you & your success Comprehensive Benefits Packages - Medical, Dental, Vision, & Life Insurance ClearlyRated's 6x Best of Staffing® Client & Talent Satisfaction Award Winner
Cracker Barrel Old Country Store, Inc.
Lebanon, TN, USA
Overview The Manager of DMP & Marketing Analytics is responsible for translating Cracker Barrel?s marketing strategy into a measurement framework and managing the tags, tools, system, and analysis that results with particular emphasis on digital channels. Further, this position will be responsible for overseeing Cracker Barrel?s DMP implementation and will drive DMP functionality, value, use and importance across the business. This role sits within the digital marketing team which is focused on acquisition campaigns and site/CRM personalization. Key responsibilities of this role are to work with our wider marketing and digital teams to evaluate, test and implement audience segmentation strategies to deliver on our goals. ? The position exists to enable the marketing team to increase the efficiency and effectiveness of their work and provide insights back to the business at large. ResponsibilityResponsible for the accurate implementation of visitor and sales tracking and analysis across multiple platforms ? traditional and digital advertising, social, web, app, ecommerce. Experience with tactics like MTA, SEO, conversion rate optimization, personalization, and the like a requirement.Identify up-to-date relevant tools to support data management and analysis of marketing efforts. Prior experience with GA360, Google Data Studio, data visualization tools and DMP required. CDP experience a plus.Define, monitor and implement the digital analytic strategy and associated analysis. Be the owner of the DMP for Cracker Barrel and support the brand through a crawl, walk, run evolution that includes coordinating data across 1st, 2nd and 3rd party data sources and establishing processes that allow for easy scaling of the system.Help identify and create custom segments to be used by a range of teams, including working with our media agencies ensuring full adoption on their end.Provide relevant analytics and systems training to teams where relevant.Present key findings, including actionable insights for stakeholders such as digital and marketing peers and executives, including customer profiling data to feed into marketing strategies.Recommend and implement data modeling techniques for forecasting and insight for the business, including A/B or multivariate testing.Qualifications 3-5 years experience in digital analytics with at least 2 years experience operating a DMP (preferably Salesforce Audience Studio). Deep understanding of advertising technologies, targeting and data collection. Strong analytical, problem solving, and critical thinking skills. Degree in computer science, statistics, data management, math, economics, statistics, marketing, or business. Pro-active and results oriented; engage and influence stakeholders Strong communication skills and ability to translate data into commercial actionable plans Project management abilities; attention to detail; Experience building statistical models (regression, clustering, etc) Ability to multi-task Comfortable presenting to senior executives Previous experience at restaurant or customer-driven organizations a plus Experience or knowledge of data warehousing a plus Experience with a CDP a plus
Dec 07, 2019
Overview The Manager of DMP & Marketing Analytics is responsible for translating Cracker Barrel?s marketing strategy into a measurement framework and managing the tags, tools, system, and analysis that results with particular emphasis on digital channels. Further, this position will be responsible for overseeing Cracker Barrel?s DMP implementation and will drive DMP functionality, value, use and importance across the business. This role sits within the digital marketing team which is focused on acquisition campaigns and site/CRM personalization. Key responsibilities of this role are to work with our wider marketing and digital teams to evaluate, test and implement audience segmentation strategies to deliver on our goals. ? The position exists to enable the marketing team to increase the efficiency and effectiveness of their work and provide insights back to the business at large. ResponsibilityResponsible for the accurate implementation of visitor and sales tracking and analysis across multiple platforms ? traditional and digital advertising, social, web, app, ecommerce. Experience with tactics like MTA, SEO, conversion rate optimization, personalization, and the like a requirement.Identify up-to-date relevant tools to support data management and analysis of marketing efforts. Prior experience with GA360, Google Data Studio, data visualization tools and DMP required. CDP experience a plus.Define, monitor and implement the digital analytic strategy and associated analysis. Be the owner of the DMP for Cracker Barrel and support the brand through a crawl, walk, run evolution that includes coordinating data across 1st, 2nd and 3rd party data sources and establishing processes that allow for easy scaling of the system.Help identify and create custom segments to be used by a range of teams, including working with our media agencies ensuring full adoption on their end.Provide relevant analytics and systems training to teams where relevant.Present key findings, including actionable insights for stakeholders such as digital and marketing peers and executives, including customer profiling data to feed into marketing strategies.Recommend and implement data modeling techniques for forecasting and insight for the business, including A/B or multivariate testing.Qualifications 3-5 years experience in digital analytics with at least 2 years experience operating a DMP (preferably Salesforce Audience Studio). Deep understanding of advertising technologies, targeting and data collection. Strong analytical, problem solving, and critical thinking skills. Degree in computer science, statistics, data management, math, economics, statistics, marketing, or business. Pro-active and results oriented; engage and influence stakeholders Strong communication skills and ability to translate data into commercial actionable plans Project management abilities; attention to detail; Experience building statistical models (regression, clustering, etc) Ability to multi-task Comfortable presenting to senior executives Previous experience at restaurant or customer-driven organizations a plus Experience or knowledge of data warehousing a plus Experience with a CDP a plus
Made In Nature is the brand behind the awesomely organic Supersnacks that don't dare mess with nature's best work. Their 50+ varieties of flavor-forward snacks are crammed with certified organic fruits, veggies and other whole-food ingredients that snack lovers' senses are starving for. The Digital Marketing Manager is responsible for the development and execution of digital marketing and E-commerce initiatives. This position will focus on driving website and Amazon revenue, enhancing the online customer experience and optimizing digital advertising campaigns. Reporting to the Director of Marketing, this position will be both the day to day executor and strategic thinker, and will accomplish goals by designing and delivering solutions that support the company's overall objectives. Duties & Responsibilities: Own the digital marketing plan and budget to ensure the marketing department's and company's goals are met. Manage digital agencies by providing strategy and direction for all multi-channel digital marketing programs, inclusive of PPC, display, paid social, web development, SEO, Amazon advertising and email marketing. Utilize creative thinking and data driven strategies to develop digital programs that will strengthen the consumer journey and grow the E-commerce business, specifically on Amazon and madeinnature.com. Plan and manage online promotion calendars and accompanying advertising campaigns. Analyze and optimize content and product listings across Amazon and madeinnature.com to ensure all digital content is consistent with Made In Nature's brand identity and positioning. Work with the broader marketing team to develop high-level creative campaigns that effectively communicate the brand's positioning and key messaging points to the target audience. Monitor competitive activity and stay current on best practices and trends to build a best in class digital marketing and E-Commerce program. Measure and report on performance and learnings of all digital initiatives and present results to the executive and sales teams. Collaborate with the Customer Service team to manage the brand's online reputation and build brand advocacy. Take on additional responsibilities as requested by the Director of Marketing Qualifications & Competencies: Bachelor's Degree in Marketing or related field A demonstrated understanding of digital advertising and ecommerce strategies Minimum 3-5 years digital marketing experience, agency and/or brand side CPG experience required A passion for organic food and healthy lifestyle Self-motivated and independent worker, but can also work collaboratively with teams Strong written and verbal communication skills Strong organization skills with high attention to detail Strong analytical, reporting and presentation skills Ability to contribute at both a strategic and tactical level Creative with an eye for design Experience with Shopify, Klaviyo, Google Analytics, Google Display Network, Facebook Business Manager, Amazon DSP, Amazon Seller Central, Amazon Vendor Central or similar is a plus
Dec 07, 2019
Full time
Made In Nature is the brand behind the awesomely organic Supersnacks that don't dare mess with nature's best work. Their 50+ varieties of flavor-forward snacks are crammed with certified organic fruits, veggies and other whole-food ingredients that snack lovers' senses are starving for. The Digital Marketing Manager is responsible for the development and execution of digital marketing and E-commerce initiatives. This position will focus on driving website and Amazon revenue, enhancing the online customer experience and optimizing digital advertising campaigns. Reporting to the Director of Marketing, this position will be both the day to day executor and strategic thinker, and will accomplish goals by designing and delivering solutions that support the company's overall objectives. Duties & Responsibilities: Own the digital marketing plan and budget to ensure the marketing department's and company's goals are met. Manage digital agencies by providing strategy and direction for all multi-channel digital marketing programs, inclusive of PPC, display, paid social, web development, SEO, Amazon advertising and email marketing. Utilize creative thinking and data driven strategies to develop digital programs that will strengthen the consumer journey and grow the E-commerce business, specifically on Amazon and madeinnature.com. Plan and manage online promotion calendars and accompanying advertising campaigns. Analyze and optimize content and product listings across Amazon and madeinnature.com to ensure all digital content is consistent with Made In Nature's brand identity and positioning. Work with the broader marketing team to develop high-level creative campaigns that effectively communicate the brand's positioning and key messaging points to the target audience. Monitor competitive activity and stay current on best practices and trends to build a best in class digital marketing and E-Commerce program. Measure and report on performance and learnings of all digital initiatives and present results to the executive and sales teams. Collaborate with the Customer Service team to manage the brand's online reputation and build brand advocacy. Take on additional responsibilities as requested by the Director of Marketing Qualifications & Competencies: Bachelor's Degree in Marketing or related field A demonstrated understanding of digital advertising and ecommerce strategies Minimum 3-5 years digital marketing experience, agency and/or brand side CPG experience required A passion for organic food and healthy lifestyle Self-motivated and independent worker, but can also work collaboratively with teams Strong written and verbal communication skills Strong organization skills with high attention to detail Strong analytical, reporting and presentation skills Ability to contribute at both a strategic and tactical level Creative with an eye for design Experience with Shopify, Klaviyo, Google Analytics, Google Display Network, Facebook Business Manager, Amazon DSP, Amazon Seller Central, Amazon Vendor Central or similar is a plus
Based at our Englewood Marketing Office at Yummm University, you will be responsible for the development and management of the Red Robin website, and all 3rd party subsidiary websites. The Associate Manager will contribute to bottom line profit through the efficient and effective execution of ecommerce strategy development across all website applications. This Team Member will also support the Marketing Team on various projects that drive profitable traffic into the restaurant and build brand awareness. This position will assist the Director of Media & Content with building and implementing website strategy and will help identify and solve for trends depicted in user journeys. The person in this position will need to have strong leadership skills and will be expected to demonstrate the ability to lead without authority. BRAND ACTIVATION TEAM MISSION: We ensure our current and prospective Guests are exposed to Red Robin at the right time, right place, and with the right message consistently across channels. We involve our Guests in conversation to drive engagement, connection, brand loyalty, and, ultimately, drive traffic. We model adaptability and change culture as we work together to partner cross-functionally and have Bottomless fun while doing it! RESPONSIBILITIES Strategy Design a search engine optimization (SEO) strategy based on larger campaign objectives ensuring appropriate technical standards are met Work closely with Paid Media Team to identify cooperative strategies for SEO and search engine marketing (SEM) to increase revenue Help shape decisions about products, pricing and promotional strategies to drive online revenue and increase conversion rates Partner with cross-functional team to build and implement Digital Guest Journey strategy Play a key role in reviewing technological and sales strategies to align with the company's goals to produce the intended experience for their customers Routinely and proactively meet with cross-functional teams to determine best user-flow for guests, reporting needs, website optimizations, and other initiatives that can be supported by the website Content Management Serve as the primary contact for all management of website content and updates Work with Digital Consultant to perform content updates Work with project managers to review and launch content Develop cadence and content schedule for carousel images and other content pieces Support the development and implementation of content on all 3rd party sites, including online ordering and catering Support ongoing management of Red Robin's new website on the Contentful Platform, as well as the Adobe AEM platform and the use of the Digital Asset Management platforms Work with promotional teams and partners to perform A/B/n tests on Red Robin websites to identify opportunities and add value to guests Manage the implementation of pixels and media tags on all websites using Google Marketing Platform Manage ADA Compliancy projects with Red Robin website, 3rd party partners, and others as identified Support the governance of location management on SweetIQ for online directories Optimize functionality to drive revenue or improve conversion through refining and improving digital journeys, and removing all impediments to a successfully converting customer experience. Reporting Track site performance, identify trends and insights, and prepare recommendations utilizing Google Marketing Platform and other advanced analytics solutions for review by other team members to optimize the digital journey Research the company's core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company's targeted ad buys Serve as point of contact for all website reporting. Collaborates with Manager of Content & Engagement on reporting strategy. Share Voice of the Guest at Red Robin with cross-functional teams. Provides actionable insight instead of only raw data. Represent pain points in the user-journey and advocate for solutions that optimize the experience. Leadership & Communication Proactively engage with cross-functional teams and navigate roadblocks in the process, advocate for creative solutions that benefit our guests Prioritize website optimizations with IT team and regularly meet with IT Team to discuss progress Demonstrates a sense of urgency and ability to meet deadlines Proactively seeks information to improve department productivity Proactive, self-starter with desire to learn, grow and be challenged Resourceful and able to creatively troubleshoot workflow challenge Ability to gain consensus among disparate groups and cross-functional team REQUIREMENTS/QUALIFICATIONS: Education/Training Bachelor's degree from four-year college or university preferred; or equivalent work experience 4+ years' experience in website coordination services, preferably in the restaurant or retail industry 4+ years' experience with website analytics reporting and search engine optimization Experience with Content Management Platforms and Google Marketing Platform required Strong writing, editing, communication and people skills Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook, etc.) Skills Experience with practices and techniques related to web merchandising or online retailing Knowledge of SEO required CMS experience (required), Contentful (preferred) Sound knowledge of website management and eCommerce usability Entrepreneurial aptitude with a commitment to team members and high work quality Demonstrated ability to work within an evolving and dynamic environment Strong organizational, communication, and project management skills Understands and manages challenges that arise due to real-time events or last-minute changes Red Robin is an Equal Opportunity & E-Verify Employer
Dec 06, 2019
Full time
Based at our Englewood Marketing Office at Yummm University, you will be responsible for the development and management of the Red Robin website, and all 3rd party subsidiary websites. The Associate Manager will contribute to bottom line profit through the efficient and effective execution of ecommerce strategy development across all website applications. This Team Member will also support the Marketing Team on various projects that drive profitable traffic into the restaurant and build brand awareness. This position will assist the Director of Media & Content with building and implementing website strategy and will help identify and solve for trends depicted in user journeys. The person in this position will need to have strong leadership skills and will be expected to demonstrate the ability to lead without authority. BRAND ACTIVATION TEAM MISSION: We ensure our current and prospective Guests are exposed to Red Robin at the right time, right place, and with the right message consistently across channels. We involve our Guests in conversation to drive engagement, connection, brand loyalty, and, ultimately, drive traffic. We model adaptability and change culture as we work together to partner cross-functionally and have Bottomless fun while doing it! RESPONSIBILITIES Strategy Design a search engine optimization (SEO) strategy based on larger campaign objectives ensuring appropriate technical standards are met Work closely with Paid Media Team to identify cooperative strategies for SEO and search engine marketing (SEM) to increase revenue Help shape decisions about products, pricing and promotional strategies to drive online revenue and increase conversion rates Partner with cross-functional team to build and implement Digital Guest Journey strategy Play a key role in reviewing technological and sales strategies to align with the company's goals to produce the intended experience for their customers Routinely and proactively meet with cross-functional teams to determine best user-flow for guests, reporting needs, website optimizations, and other initiatives that can be supported by the website Content Management Serve as the primary contact for all management of website content and updates Work with Digital Consultant to perform content updates Work with project managers to review and launch content Develop cadence and content schedule for carousel images and other content pieces Support the development and implementation of content on all 3rd party sites, including online ordering and catering Support ongoing management of Red Robin's new website on the Contentful Platform, as well as the Adobe AEM platform and the use of the Digital Asset Management platforms Work with promotional teams and partners to perform A/B/n tests on Red Robin websites to identify opportunities and add value to guests Manage the implementation of pixels and media tags on all websites using Google Marketing Platform Manage ADA Compliancy projects with Red Robin website, 3rd party partners, and others as identified Support the governance of location management on SweetIQ for online directories Optimize functionality to drive revenue or improve conversion through refining and improving digital journeys, and removing all impediments to a successfully converting customer experience. Reporting Track site performance, identify trends and insights, and prepare recommendations utilizing Google Marketing Platform and other advanced analytics solutions for review by other team members to optimize the digital journey Research the company's core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company's targeted ad buys Serve as point of contact for all website reporting. Collaborates with Manager of Content & Engagement on reporting strategy. Share Voice of the Guest at Red Robin with cross-functional teams. Provides actionable insight instead of only raw data. Represent pain points in the user-journey and advocate for solutions that optimize the experience. Leadership & Communication Proactively engage with cross-functional teams and navigate roadblocks in the process, advocate for creative solutions that benefit our guests Prioritize website optimizations with IT team and regularly meet with IT Team to discuss progress Demonstrates a sense of urgency and ability to meet deadlines Proactively seeks information to improve department productivity Proactive, self-starter with desire to learn, grow and be challenged Resourceful and able to creatively troubleshoot workflow challenge Ability to gain consensus among disparate groups and cross-functional team REQUIREMENTS/QUALIFICATIONS: Education/Training Bachelor's degree from four-year college or university preferred; or equivalent work experience 4+ years' experience in website coordination services, preferably in the restaurant or retail industry 4+ years' experience with website analytics reporting and search engine optimization Experience with Content Management Platforms and Google Marketing Platform required Strong writing, editing, communication and people skills Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook, etc.) Skills Experience with practices and techniques related to web merchandising or online retailing Knowledge of SEO required CMS experience (required), Contentful (preferred) Sound knowledge of website management and eCommerce usability Entrepreneurial aptitude with a commitment to team members and high work quality Demonstrated ability to work within an evolving and dynamic environment Strong organizational, communication, and project management skills Understands and manages challenges that arise due to real-time events or last-minute changes Red Robin is an Equal Opportunity & E-Verify Employer
Entertainment Benefits Group (EBG) is one of the fastest growing e-commerce companies in the country that specializes in live entertainment and travel. EBG generates millions of transactions annually by merchandising thousands of attractions and activities, live entertainment, hotel rooms, and other products and services through private, membership-based programs and other direct distribution channels. EBG powers a robust portfolio of technology solutions and operates a network of membership-based websites reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG owns and operates the largest travel and entertainment benefits program in the country-serving over 40,000 corporate clients and reaching more than 50 million employees through its Corporate Perks Programs. We are proud to be the largest sales partner for many of the major theme parks, attractions, entertainment producers, and other travel organizations in the country. EBG is headquartered in Aventura FL (Miami area), with offices in New York, Las Vegas, Orlando, Connecticut, and Los Angeles. The purpose of this position is to manage the email marketing efforts for Entertainment Benefits Group. The primary focus will be on email campaign execution, recurring campaigns, engagement, scheduling, deployment, and troubleshooting as well as email performance metrics. The Senior Manager, Email Marketing should have a working knowledge of email platforms as well as best practices in email marketing and campaign management. The Senior Manager, Email Marketing will work closely with the email marketing team, creative and content teams on various tasks such as content strategy, testing templates, and improving direct response and engagement. Other responsibilities include generating and tracking email performance and identifying areas for improvement and optimization. Duties and Responsibilities Manage email lists and email campaigns including content development, list management, build email content in template, launch campaigns, track, measure and report Collaborate with merchandising and marketing on campaign calendars Manage ongoing optimization of programs by designing and implementing comprehensive, measurable A/B and multivariate testing plans. Own process for execution and on-time delivery of complex, highly dynamic promotional email campaigns. Collaborate with Analytics team to develop post-send campaign write-ups that include the campaign goals, results, and recommendations or opportunities for optimizing future sends Provide analyses of email campaigns and recommendations for enhancing their effectiveness Develop and execute new email marketing initiatives especially automation, welcome series, re-engagement Monitor, track and report all e-mail marketing campaigns (including open rates, conversion etc.) and develop test campaigns to leverage new initiatives and increase conversion Work with partners and vendors to execute marketing components and fulfill contract requirements Work with other departments coordinating promotions and sales incentives Perform additional duties as assigned Qualifications Bachelor's degree 5+ years of email marketing experience in relevant industry executing marketing campaigns Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment Superb analytical skills Understanding of marketing principles resulting in branding building, driving traffic and revenue Strong capabilities in digital marketing Strong written and verbal communication skills, attention to detail and organizational skills Creative and conceptual thinker Experience with setting up tracking, reporting and monitoring key performance indicators Knowledge of CRM and campaign management Experience with an enterprise level ESP and project management tools (JIRA) required Comprehensive knowledge of Microsoft applications (Word, Powerpoint, Excel & Outlook) Ability to multi-task, be a team player Preferred Qualifications Experience in retail, entertainment, sports and/or travel industry is preferred Proficiency in HTML coding / email production and responsive design Experience using Adobe Analytics, Google Analytics, Marketo, and other marketing automation platforms Other Information The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility but should not be considered an all-inclusive listing of work requirements.
Dec 06, 2019
Full time
Entertainment Benefits Group (EBG) is one of the fastest growing e-commerce companies in the country that specializes in live entertainment and travel. EBG generates millions of transactions annually by merchandising thousands of attractions and activities, live entertainment, hotel rooms, and other products and services through private, membership-based programs and other direct distribution channels. EBG powers a robust portfolio of technology solutions and operates a network of membership-based websites reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG owns and operates the largest travel and entertainment benefits program in the country-serving over 40,000 corporate clients and reaching more than 50 million employees through its Corporate Perks Programs. We are proud to be the largest sales partner for many of the major theme parks, attractions, entertainment producers, and other travel organizations in the country. EBG is headquartered in Aventura FL (Miami area), with offices in New York, Las Vegas, Orlando, Connecticut, and Los Angeles. The purpose of this position is to manage the email marketing efforts for Entertainment Benefits Group. The primary focus will be on email campaign execution, recurring campaigns, engagement, scheduling, deployment, and troubleshooting as well as email performance metrics. The Senior Manager, Email Marketing should have a working knowledge of email platforms as well as best practices in email marketing and campaign management. The Senior Manager, Email Marketing will work closely with the email marketing team, creative and content teams on various tasks such as content strategy, testing templates, and improving direct response and engagement. Other responsibilities include generating and tracking email performance and identifying areas for improvement and optimization. Duties and Responsibilities Manage email lists and email campaigns including content development, list management, build email content in template, launch campaigns, track, measure and report Collaborate with merchandising and marketing on campaign calendars Manage ongoing optimization of programs by designing and implementing comprehensive, measurable A/B and multivariate testing plans. Own process for execution and on-time delivery of complex, highly dynamic promotional email campaigns. Collaborate with Analytics team to develop post-send campaign write-ups that include the campaign goals, results, and recommendations or opportunities for optimizing future sends Provide analyses of email campaigns and recommendations for enhancing their effectiveness Develop and execute new email marketing initiatives especially automation, welcome series, re-engagement Monitor, track and report all e-mail marketing campaigns (including open rates, conversion etc.) and develop test campaigns to leverage new initiatives and increase conversion Work with partners and vendors to execute marketing components and fulfill contract requirements Work with other departments coordinating promotions and sales incentives Perform additional duties as assigned Qualifications Bachelor's degree 5+ years of email marketing experience in relevant industry executing marketing campaigns Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment Superb analytical skills Understanding of marketing principles resulting in branding building, driving traffic and revenue Strong capabilities in digital marketing Strong written and verbal communication skills, attention to detail and organizational skills Creative and conceptual thinker Experience with setting up tracking, reporting and monitoring key performance indicators Knowledge of CRM and campaign management Experience with an enterprise level ESP and project management tools (JIRA) required Comprehensive knowledge of Microsoft applications (Word, Powerpoint, Excel & Outlook) Ability to multi-task, be a team player Preferred Qualifications Experience in retail, entertainment, sports and/or travel industry is preferred Proficiency in HTML coding / email production and responsive design Experience using Adobe Analytics, Google Analytics, Marketo, and other marketing automation platforms Other Information The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility but should not be considered an all-inclusive listing of work requirements.
GENERAL SUMMARY & SCOPE The Salon Manager (SM) is responsible for leading through Ulta Beauty s mission, vision, and values in order to develop a high-performing team that consistently delivers sales growth in hair and skin services. The SM leads a team of designers and is accountable for all aspects of the services business, including service sales, guest satisfaction, and operational process. This leader drives his/her business through a focus on performance (service sales and in-store events), people (guest satisfaction and associate training), and process (operating procedures and compliance standards). This position requires a drive for results, a passion for the beauty industry, exceptional guest service, and the aptitude to learn and teach service technique and product knowledge. PRINCIPAL DUTIES & RESPONSIBILITIES (*Essential Functions) The SM is a champion of Ulta Beauty s mission, vision, and values, and should demonstrate them skillfully and consistently through the following (as well as all other projects/duties as assigned): Performance Meet or exceed goals related to services sales and operational excellence. Execute salon events that deliver an unrivaled guest experience while delivering on services sales and payroll goals. Build a team that embodies the Ulta Beauty brand by delivering exceptional service and coaching to the behaviors of the Ulta Beauty at your Service program while additionally driving guest loyalty. Review and interpret financial and operational reporting regularly, including salon visit and audit results. Identify underperforming metrics and develop strategies that leverage company programs, tools, and resources to improve and grow the business. People Attract, hire, and retain a diverse team of top talent. Train, coach, and develop designers using company programs, tools, and resources. Execute monthly Empower Hour meetings with designers Create an environment that inspires and encourages the growth and engagement of designers and ensure all designers are attending Ulta Beauty training programs and classes Establish professional peer and brand partner relationships that foster a shared interest in collaboratively delivering on service sales goals. Promote a culture of service excellence amongst the leadership team and cross functional service partners by sharing best practices, establishing priorities, and providing support in other service areas. Process Be knowledgeable of, and ensure compliance with Ulta Beauty policies, procedures, and standards Be knowledgeable of, and ensure compliance to Infection Control Policy Use the company s scheduling tool as directed to create and adjust schedules that support service sales growth Manage salon supply inventory, including ordering product, managing orders within allocated budget and ensuring products necessary for services are on hand Use the company s task management tool as directed to prioritize and execute store workload, including product and marketing resets, pricing updates, inventory related tasks, cleaning, and replenishment. Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, and loss prevention. Support continuous improvement by implementing company programs and influencing end-user adoption. Education Cosmetology school graduate Ability to work behind the chair up to 60% of the time Experience 5 years relevant work experience or equivalent combination of education and work experience Financial management: success with driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expense Advanced competency in salon sales, product and services Demonstrated knowledge of State Board of Cosmetologists regulations and hiring requirements Leadership management: experience with attracting, developing, and motivating top talent, swiftly adapting to change and leading others through the change-curve, developing collaborative relationships with others, and leading and influencing Skills Proficient with basic technology (e.g., POS system, Microsoft Office programs, and Apple devices) Excellent written and verbal communication Strong collaboration and interpersonal skills Strong organizational skills to manage multiple tasks with moving parts Ability to react under pressure, use good judgment in ambiguous situations, and be flexible/adaptable SPECIAL POSITION REQUIREMENTS Cosmetology license 2 years salon management experience, management license as required by state law Work a flexible, full-time schedule to include days, evenings, weekends, and holidays Attend offsite meetings (may require overnight travel) WORKING CONDITIONS Continuous mobility throughout the store on a daily basis Lift and/or move up to 50 lbs. on a daily basis Stoop, kneel, and crouch on a daily basis Climb a ladder and maintain balance on a daily basis For positions located in San Francisco: pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. #LI-DS1 Associated topics: developer, digital designer, digital marketing, e commerce, front end, front end developer, information technology, technology, web, website
Dec 06, 2019
Full time
GENERAL SUMMARY & SCOPE The Salon Manager (SM) is responsible for leading through Ulta Beauty s mission, vision, and values in order to develop a high-performing team that consistently delivers sales growth in hair and skin services. The SM leads a team of designers and is accountable for all aspects of the services business, including service sales, guest satisfaction, and operational process. This leader drives his/her business through a focus on performance (service sales and in-store events), people (guest satisfaction and associate training), and process (operating procedures and compliance standards). This position requires a drive for results, a passion for the beauty industry, exceptional guest service, and the aptitude to learn and teach service technique and product knowledge. PRINCIPAL DUTIES & RESPONSIBILITIES (*Essential Functions) The SM is a champion of Ulta Beauty s mission, vision, and values, and should demonstrate them skillfully and consistently through the following (as well as all other projects/duties as assigned): Performance Meet or exceed goals related to services sales and operational excellence. Execute salon events that deliver an unrivaled guest experience while delivering on services sales and payroll goals. Build a team that embodies the Ulta Beauty brand by delivering exceptional service and coaching to the behaviors of the Ulta Beauty at your Service program while additionally driving guest loyalty. Review and interpret financial and operational reporting regularly, including salon visit and audit results. Identify underperforming metrics and develop strategies that leverage company programs, tools, and resources to improve and grow the business. People Attract, hire, and retain a diverse team of top talent. Train, coach, and develop designers using company programs, tools, and resources. Execute monthly Empower Hour meetings with designers Create an environment that inspires and encourages the growth and engagement of designers and ensure all designers are attending Ulta Beauty training programs and classes Establish professional peer and brand partner relationships that foster a shared interest in collaboratively delivering on service sales goals. Promote a culture of service excellence amongst the leadership team and cross functional service partners by sharing best practices, establishing priorities, and providing support in other service areas. Process Be knowledgeable of, and ensure compliance with Ulta Beauty policies, procedures, and standards Be knowledgeable of, and ensure compliance to Infection Control Policy Use the company s scheduling tool as directed to create and adjust schedules that support service sales growth Manage salon supply inventory, including ordering product, managing orders within allocated budget and ensuring products necessary for services are on hand Use the company s task management tool as directed to prioritize and execute store workload, including product and marketing resets, pricing updates, inventory related tasks, cleaning, and replenishment. Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, and loss prevention. Support continuous improvement by implementing company programs and influencing end-user adoption. Education Cosmetology school graduate Ability to work behind the chair up to 60% of the time Experience 5 years relevant work experience or equivalent combination of education and work experience Financial management: success with driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expense Advanced competency in salon sales, product and services Demonstrated knowledge of State Board of Cosmetologists regulations and hiring requirements Leadership management: experience with attracting, developing, and motivating top talent, swiftly adapting to change and leading others through the change-curve, developing collaborative relationships with others, and leading and influencing Skills Proficient with basic technology (e.g., POS system, Microsoft Office programs, and Apple devices) Excellent written and verbal communication Strong collaboration and interpersonal skills Strong organizational skills to manage multiple tasks with moving parts Ability to react under pressure, use good judgment in ambiguous situations, and be flexible/adaptable SPECIAL POSITION REQUIREMENTS Cosmetology license 2 years salon management experience, management license as required by state law Work a flexible, full-time schedule to include days, evenings, weekends, and holidays Attend offsite meetings (may require overnight travel) WORKING CONDITIONS Continuous mobility throughout the store on a daily basis Lift and/or move up to 50 lbs. on a daily basis Stoop, kneel, and crouch on a daily basis Climb a ladder and maintain balance on a daily basis For positions located in San Francisco: pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. #LI-DS1 Associated topics: developer, digital designer, digital marketing, e commerce, front end, front end developer, information technology, technology, web, website
A locally owned 100+ unit restaurant franchisee has an immediate need for a Marketing Manager to join our growing team. Objective: The Marketing Manager will develop and assess marketing and restaurant level sales initiatives. To be successful in this role candidate must be able to work independently, make intelligent, financial based decisions, have a positive outlook, be a terrific communicator and have a passion for our brands. Essential Functions: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. · Monitor advertising budgets; determine ROI on marketing initiatives and provide financial analysis of national and local promotions. · Communicate and follow up on local and national marketing initiatives with the restaurants · Develop and execute marketing activities for the company including, but not limited to: digital, ecommerce, brand, public relations, advertising and media. · Stay up to date with the latest trends and best practices in online marketing and measurement · Create promotional materials, website content, advertisements, and other marketing-related projects · Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies · Ability to work independently, take ownership, be reliable and develop positive relationships with co-workers. · Assist with restaurant grand openings and media events · Oversee local store marketing programs · Coach/Support Restaurant General Managers with Marketing Q & A's · Support office initiatives Requirements: · Bachelor's Degree in Marketing, Business Administration, Communications or related field or equivalent experience. · 5+ years of experience in Marketing, Public Relations, Finance and Social Monitoring · Preferred experience in marketing of multi-unit restaurants/brands · Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets · Have solid knowledge of website analytics tools (e.g., Google Analytics, etc.) Proficiency in standard MS Office programs, including Adobe Suites · Excellent communication, interpersonal and decision-making skills Ability to Travel (in NY & TN) as required (minimal) *This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Benefits Medical, dental and life insurance 401(k) with company match Vacation Holidays Sick days
Nov 22, 2019
Full time
A locally owned 100+ unit restaurant franchisee has an immediate need for a Marketing Manager to join our growing team. Objective: The Marketing Manager will develop and assess marketing and restaurant level sales initiatives. To be successful in this role candidate must be able to work independently, make intelligent, financial based decisions, have a positive outlook, be a terrific communicator and have a passion for our brands. Essential Functions: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. · Monitor advertising budgets; determine ROI on marketing initiatives and provide financial analysis of national and local promotions. · Communicate and follow up on local and national marketing initiatives with the restaurants · Develop and execute marketing activities for the company including, but not limited to: digital, ecommerce, brand, public relations, advertising and media. · Stay up to date with the latest trends and best practices in online marketing and measurement · Create promotional materials, website content, advertisements, and other marketing-related projects · Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies · Ability to work independently, take ownership, be reliable and develop positive relationships with co-workers. · Assist with restaurant grand openings and media events · Oversee local store marketing programs · Coach/Support Restaurant General Managers with Marketing Q & A's · Support office initiatives Requirements: · Bachelor's Degree in Marketing, Business Administration, Communications or related field or equivalent experience. · 5+ years of experience in Marketing, Public Relations, Finance and Social Monitoring · Preferred experience in marketing of multi-unit restaurants/brands · Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets · Have solid knowledge of website analytics tools (e.g., Google Analytics, etc.) Proficiency in standard MS Office programs, including Adobe Suites · Excellent communication, interpersonal and decision-making skills Ability to Travel (in NY & TN) as required (minimal) *This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Benefits Medical, dental and life insurance 401(k) with company match Vacation Holidays Sick days
Entertainment Benefits Group (EBG) is one of the fastest growing e-commerce companies in the country that specializes in live entertainment and travel. EBG generates millions of transactions annually by merchandising thousands of attractions and activities, live entertainment, hotel rooms, and other products and services through private, membership-based programs and other direct distribution channels. EBG powers a robust portfolio of technology solutions and operates a network of membership-based websites reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG owns and operates the largest travel and entertainment benefits program in the country-serving over 40,000 corporate clients and reaching more than 50 million employees through its Corporate Perks Programs. We are proud to be the largest sales partner for many of the major theme parks, attractions, entertainment producers, and other travel organizations in the country. EBG is headquartered in Aventura FL (Miami area), with offices in New York, Las Vegas, Orlando, Connecticut, and Los Angeles Duties and Responsibilities Lead, create and execute customer segmentation and contact strategies to drive business objectives around increased customer retention, order frequency, lifetime value, profitability, etc. Primary channel of email with expansion into site and other channels Develop test and learn strategies to optimize business impact across marketing programs and campaigns including product affinity, channel affinity, cross-shopping, purchase path, lifecycle, customer LTV & other ad hoc segments Support email team in defining campaign targets to increase channel engagement and productivity through customer targeting, email frequency analyses and trigger testing Develop reporting and insights that accurately and appropriately measure the performance of each integrated campaign over varying periods; Effectively communicate results to company executives to help drive organizational change Drive monthly reporting and profiling of our customer base that is both qualitative and quantitative Partner with editorial calendar manager to develop, implement, and track integrated content, promotions, offerings, and creative campaigns to drive growth and customer value Partner with marketing colleagues, merchandising and planning, finance, technology and data teams to create and enhance segmentation and predictive models, marketing databases, and other systems required to effectively deploy our CRM strategy across the organization Serve as principal marketing lead on CRM database technical management and optimization Identify customer lifecycle stages. Implement email flows to nurture customers at each phase of their journey (convert prospects, reactivate lapsed, etc.) Qualifications Have 7-10 years of relevant CRM and database marketing experience Extensive experience in analytical segmentation, response analysis, ROI analysis, modeling, and measurement methodology, preferably in the retail/subscription industry or with a marketing service provider to retailers Proven performance in fast-paced, entrepreneurial marketing environment, with ability to build effective workflow, processes, tools, and reporting Proven success in partnering with key cross-functional stakeholders Strong project management, data management, and seasonal marketing planning skills are required; adept at managing multiple projects/seasons at once Ability to establish and build productive relationships, both internal and external by communicating effectively inside and outside the organization Have excellent judgment and can act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues Are highly detail-oriented, have strong organizational and communication skills, and can prioritize and re-prioritize based on changing business needs Strong proficiency in Adobe Analytics, Google Analytics and other web metric systems Other Information The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility but should not be considered an all-inclusive listing of work requirements.
Dec 06, 2019
Full time
Entertainment Benefits Group (EBG) is one of the fastest growing e-commerce companies in the country that specializes in live entertainment and travel. EBG generates millions of transactions annually by merchandising thousands of attractions and activities, live entertainment, hotel rooms, and other products and services through private, membership-based programs and other direct distribution channels. EBG powers a robust portfolio of technology solutions and operates a network of membership-based websites reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG owns and operates the largest travel and entertainment benefits program in the country-serving over 40,000 corporate clients and reaching more than 50 million employees through its Corporate Perks Programs. We are proud to be the largest sales partner for many of the major theme parks, attractions, entertainment producers, and other travel organizations in the country. EBG is headquartered in Aventura FL (Miami area), with offices in New York, Las Vegas, Orlando, Connecticut, and Los Angeles Duties and Responsibilities Lead, create and execute customer segmentation and contact strategies to drive business objectives around increased customer retention, order frequency, lifetime value, profitability, etc. Primary channel of email with expansion into site and other channels Develop test and learn strategies to optimize business impact across marketing programs and campaigns including product affinity, channel affinity, cross-shopping, purchase path, lifecycle, customer LTV & other ad hoc segments Support email team in defining campaign targets to increase channel engagement and productivity through customer targeting, email frequency analyses and trigger testing Develop reporting and insights that accurately and appropriately measure the performance of each integrated campaign over varying periods; Effectively communicate results to company executives to help drive organizational change Drive monthly reporting and profiling of our customer base that is both qualitative and quantitative Partner with editorial calendar manager to develop, implement, and track integrated content, promotions, offerings, and creative campaigns to drive growth and customer value Partner with marketing colleagues, merchandising and planning, finance, technology and data teams to create and enhance segmentation and predictive models, marketing databases, and other systems required to effectively deploy our CRM strategy across the organization Serve as principal marketing lead on CRM database technical management and optimization Identify customer lifecycle stages. Implement email flows to nurture customers at each phase of their journey (convert prospects, reactivate lapsed, etc.) Qualifications Have 7-10 years of relevant CRM and database marketing experience Extensive experience in analytical segmentation, response analysis, ROI analysis, modeling, and measurement methodology, preferably in the retail/subscription industry or with a marketing service provider to retailers Proven performance in fast-paced, entrepreneurial marketing environment, with ability to build effective workflow, processes, tools, and reporting Proven success in partnering with key cross-functional stakeholders Strong project management, data management, and seasonal marketing planning skills are required; adept at managing multiple projects/seasons at once Ability to establish and build productive relationships, both internal and external by communicating effectively inside and outside the organization Have excellent judgment and can act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues Are highly detail-oriented, have strong organizational and communication skills, and can prioritize and re-prioritize based on changing business needs Strong proficiency in Adobe Analytics, Google Analytics and other web metric systems Other Information The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility but should not be considered an all-inclusive listing of work requirements.
