Texas Restaurant Association Dallas, TX, USA
Sep 07, 2021Full time
Texas Restaurant Association Job Description JOB TITLE: Member Engagement Associate REPORTS TO: Executive Director, Local Regional Office INDIRECTLY REPORTS TO: Membership Director Exempt, Full-Time JOB SUMMARY: Membership is the core of the Texas Restaurant Association (TRA). Critical to an effective member acquisition, engagement, and retention strategy to build a strong association to support our mission, Member Engagement Associates are based across the Association's four regional offices (Austin, Dallas, Houston, San Antonio) to provide frontline support to its membership. This position requires a detail-oriented person with strong sales, interpersonal, and administrative/organizational skills to support membership needs and retention and help manage a regional office. Qualified individuals must be outgoing, eager to make personal phone calls and engage with in-person communications. This position will also assist with special events and functions as they relate to Texas Restaurant Association (TRA) and its chapters in the region within they are based. DUTIES: Member Acquisition, Benefits Products & Services Adoption (40%) Core to the success of the TRA is a strong membership, counted not only in number of members, but strength of engagement and use of available benefits, products, and services. Member Engagement Associates play an integral role in the success of membership development and retention. Key activities include: Collaborate with the Assistant Membership Director to execute all membership related acquisition strategies and promotions across the region and support any member-acquisition partnerships. Promote the adoption of TRA member benefits, products, and services, with the goal to improve immediate adoption by new members and increase overall adoption penetration amongst existing members by 50% annually. Collect, analyze, and review member input on products and services with the Chief Revenue & Innovation Officer and their team to refine member offerings to best serve the needs of TRA membership. Identify, approach, and confirm new restaurant/foodservice operator members in the chapters within the region, achieving set member growth targets (both ARR and % YOY member growth). Collaborate with the regional Executive Director and Assistant Membership Director to execute membership growth events. Respond to referrals from local members and Chapter board members. Earn commission on member acquisition, retention, and products & services adoption. Member Engagement & Retention (40%) As the TRA has evolved, engagement and retention with membership has expanded beyond issuing and collecting dues invoices. Regular contact with members across the State is critical to maintaining an engaged and involved membership. The Member Engagement Associate will be responsible for: Executing elements of the engagement plan for new (1st year) and continuing members, including key contact points and maintaining the integrity of members' information (locations, location managers, etc). Success is measured by meeting the annual member retention goal (% of retained members). Aggregating Chapter events and activities across the region into the unified calendar and supporting Association and Foundation Chair travel during a given board term, including opportunities to meet with new members in the region's chapters. Managing internal chapter development programs, including member referral incentive opportunities and other similar programs that both grow membership and ensure that all Chapters maintain minimum membership levels. Administration, Member Marketing & Communications (20%) To achieve strong member acquisition/growth and engagement/retention, a strong and robust marketing and communications strategy must be executed, and a well-organized, effective regional office maintained. Member Engagement Associates play a key role ensuring this and supporting the Chapters within their region and helping to ensure that the TRA maintains its position as the leader providing Texas' foodservice industry information and support. Duties in this category may be adjusted based upon the skills of the candidate, other Member Engagement Associates based in their regional office, and at the managerial discretion of the Executive Director for that Region, but may include: Execution of a robust internal (chapters) and external (members and non-members) communications strategy to engage with industry and convert new members and provide existing members with invaluable information. This includes social media, informative blogs, newsletters, webinars, and more, and is always in coordination with the TRA Marketing & Communication team. Support news alerts and other up-to-the-minute pushes to members, keeping them appraised of relevant information. Serve as office administrator. Including, but not limited to, answering phones, processing incoming and outgoing mail, communications, managing and ordering all office supplies, and keeping important files organized and current. Supporting the Executive Director by managing correspondence between Chapter Board of Directors, committees, and general membership as required. Providing and assembling all necessary materials for meetings, keeping an accurate listing of committee members, and taking meeting minutes. Assist in managing all local association functions, invitations, registration, RSVP lists, documents, name badges, etc. (committee meetings, board meetings, organization functions, and special events). Attend functions and special events sponsored by the Association or its Chapters within region and maintain Chapters' Founder's Club donor list, ensuring contract obligations met and payments current. Assist Education Committee supporting Texas ProStart educators, students, and Texas Restaurant Foundation, ensuring support is given to instructors and students, and managing metro office scholarship program. And all other duties as assigned. QUALIFICATIONS: Bachelor's Degree and minimum 3 years' experience in membership engagement and sales, or minimum 5 years minimum special events/sales experience in the hospitality industry. Strong competency with Microsoft Office Suite (Office 365), Salesforce/CRM experience preferred. Excellent verbal and written skills, Comfortable presenting to large crowds. Proven attention to detail, highly organized, and able to handle multiple tasks simultaneously. Ability to maintain a consistently positive outlook towards all members and fellow staff. Previous experience in the hospitality/restaurant and/or association management/leadership is a plus. Job has some local travel required (not exceeding 30%) and some weekend work as events require.