This role is based in Fife, WA
Provide marketing services to a portfolio of smaller divisions, and to provide support for select events and initiatives to all Divisions in a Region, as assigned by the Region Marketing Manager. Work with the regional team to develop and maintain marketing strategies to meet region and division objectives. Evaluate customer research, market conditions, competitor data and implement marketing plans in partnership with region and division leadership. Responsible for serving local digital media and marketing communications. Description (Internal)
Region voice for Scoop, Food Fanatics, My Kitchen, Kitchen Tune-Up, National Flyer, and other strategic initiatives.
Manage the coordination of National Flyer program.
Coordinates, with direction from Sr Manager, Region Marketing, region marketing activities that may include promotions, culinary events, meetings, and other marketing activities and events as assigned.
Provide support to Region and Area leadership to maximize impact of center and region-driven
Marketing programs and best practices for delivering local programs.
Support other company-sponsored promotions as needed.
Support Sr Manager, Region Marketing on region activities…i.e., regional trade show participation and advertising.
Acts as an integrator between National and Area teams to deliver events that are on-brand and make efficient use of National properties and capabilities.
Analyze results of advertisements and marketing plans.
Follow company brand standards when creating, customizing and developing any marketing materials.
Supports the implementation and use of standardized templates and tools across each Market.
Acts as an integrator between National and Area teams to deliver materials that are on-brand.
Responsible for ensuring our brand is executed by all Region personnel and vendor/broker partners.
Maintain and update Region marketing calendar for all Markets within Region.
Maintain Region organizational and distribution list.
Use and encourage use of approved social media channels by all region personnel
Collaborate and support Area Marketing Specialist.
Develop and manage annual marketing plan in conjunction with region/area leadership.
Manage marketing activities to support and drive sales and profit growth, account penetration and net account growth.
Coordinate vendor/broker marketing support.
Assess potential partnership opportunities.
Develop and manage the production of marketing materials and tools to support promotional marketing.
Manage all aspects of print production, receipt and distribution.
Responsible for tracking and communicating local promotional results to sales team and makes recommendations to improve promotional and marketing events to increase overall results
Education/Training: Four-year college degree (in marketing / marketing-related field preferred) or equivalent experience.
Related Experience: Minimum of 4 years of experience in marketing
***EOE Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Protected Veteran/Disability Status***