Job Description
Why us?
Sage Hospitality Group is set to hire a Creative Director to join the Sage Studio team in Creating Places People Go To - Not Through. Sage Studio focuses on differentiation through experiential placemaking, awe-inspiring interior design, destination-worthy food & beverage, and genuine community enrichment. With that in mind, our seasoned hospitality experts deliver a full suite of creative development services and works closely with tenured property leaders focused on operational execution of experiences that feature the local area, plus regular events that encourage community partnership and marketing partnerships that can be shared on social media to grow followings and inspire engagement. All of our efforts tie back to the brand story, which when done right, relates to the architecture, interior design, the attitude of the team and the experience the guest desires.
As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.
We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We're not afraid to forge our own path. That's why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do-it's really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!
Job Overview
The Creative Director is responsible for the creative strategy, vision, delivery, and execution for Sage Hospitality Group's new, emerging, and/or growth brands across the portfolio of mixed-use destinations, hotels, restaurants, entertainment venues, and other asset types. This includes early concept and vision, building project teams that align with the vision, shaping the brand foundation, aesthetic, and programming direction, and driving design thinking from ideation through concept development, refinement, and execution. The Creative Director is key driver of applying brand concept into the lived environment via program development, guiding architecture and interior design, styling, art, and ephemera. The Creative Director is involved in all elements of the brand experience, ensuring consistency and brand integrity across all guest touch points, tapping into innovation and experimentation, and establishes an intangible, emotional connection between guests and experience.
The role is integral in leading and/or participating in key strategic, innovation projects, such as the ideation, development, and launch of Sage Hospitality Group's first loyalty and guest affinity platform which will ultimately drive guest engagement, brand health, and guest satisfaction for the brands. They are responsible for leading product and retail development and enhancement by creating new products and services as well as evolving existing ones. In addition, this position collaborates with cross-functional project teams to design new concepts and refine existing features to continually improve adoption and overall guest experience.
Responsibilities
• Conducts market, competitive set, target guest, etc. research to frame the work
• Leads brand process and design, experience design, product development, and brand initiatives
• Develops brand blueprint, voice, and pillars along with brand service strategy and culture
• Trains and inspires property and home office teams of the brands and ensures understanding and alignment of key internal stakeholders
• Responsible for maintaining the integrity of the brand by ensuring that appropriate brand standards are established and monitored
• Leads creative and art directions with interiors projects
• Participates in creative direction and strategy for Sage Hospitality Group and their companies.
• Build creative teams by project, recommending, RFPing, evaluating, and on-boarding various agencies/consultants and serves as the relationship manager for all
• Develops compelling brand marketing and leads retail, charity, sponsorship, and other strategic partnerships
• Directs, manages, and/ or assists designated hotels and agencies in all areas related to the brand
• Ensures that brand deliverables are operational and financially sound to execute
• Responsible for managing and delivering of projects on-time and on-budget
• Monitors trends and produces trend reports for leadership teams
• Directs, manages, and/or assists in the development of breakthrough creative materials, online and offline, to support both corporate and property marketing goals
• Assists designated hotels with collateral as needed- works with property staff and agencies on design and creation of new materials
• Serves as a key working stakeholder to deliver Sage Hospitality Group's loyalty and guest affinity platform including:
o Creation of content and storytelling
o Partnering with property and community leaders to assemble experiential packages
o Project management of the program development and launch
o Implementation of initiatives and campaigns to foster deeper connections with our guests
• Builds and manages relationships with General Managers, Area Operations teams, commercial teams, growth teams, and owners
OTHER RESPONSIBILITIES
• All other duties as assigned, requested, or deemed necessary by management.
SUPERVISORY DUTIES
2-5 associates
