Digital Media Buyer (Restaurant experience needed)

  • Onward Search | Digital Creative and Technology TalentPost Production Supervisor - Editing/VFX
  • May 21, 2023
Full time Other

Job Description


This is a part-time position with a potential opportunity to transition to full-time role.

We are looking for someone who is creative, motivated, and willing to do what it takes to thrive in a fast-paced and fun environment and industry. This individual must be comfortable working with a tight knit team, accepting feedback, while knowing how to assert their opinion when they believe in the merit of a specific direction.

We are looking for an individual who has a background in Media Buying for the hospitality/ F&B industries. If the words OTA's, Comp-set, covers, or Bar Rate are not foreign to you - you may be our candidate.

Responsibilities include, but are not limited to:

  • Creating and managing a variety of digital ads, native, display, search, social, and or email.
  • Participating in all aspects of campaign creation and set-up including creative management, and campaign optimization (as part of internal team), and the communication of results internally
  • Analyzing conversion rates, CPA goals, acceptance rates, bounce rates, and other common KPI's
  • Generating monthly reports to present to the Director of Digital Marketing Strategy and Director of Marketing.
  • Participating in executive level meetings to discuss ad strategy.
  • Installing pixels and tracking codes on WP websites from time-to-time.
  • Becoming a part of the creative and strategic process when developing ad strategy.

Required skills:

  • Knowledge of primary social media platforms: Facebook, Instagram, TikTok, LinkedIn, google ads (including Youtube).
  • At least 2 years of experience in the Food and Beverage Market A MUST!
  • Minimum of 3 years of experience media buying across multiple platforms
  • Working knowledge of technical and on-page SEO tools and strategies
  • Ability to manage multiple ad campaigns simultaneously
  • Strong handle on audience research and targeting
  • Expert knowledge of google analytics, google tag manager, google console, google admin, and google domains.
  • Multiple years of experience running and optimizing ad campaigns
  • Ability to optimize based on key metrics to lower CPA and/or increase lead quality
  • Must be proficient in using Google Analytics or other comparable platform or service
  • Experience with lead generation and/or direct response marketing is a plus