Marketing Specialist

  • Las Ventanas Al Paraiso, A Rosewood Resort
  • May 15, 2023
Full time

Job Description

This position Reports to the Director of Sales and Marketing supporting the marketing functions essential for the property's online and offline success and as well as essential administrative sales duties as assigned.

The position will also work closely with the Corporate Digital Marketing team on all digital programs including website content, B2B partners and the development and deployment of digital marketing campaigns that support the resort, spa and restaurants.

Essential Duties and Responsibilities - (Key Activities)

Manage all website updates and content for the resort ensuring all ensure all information, promotions and photography are accurate at all times.

Proactively manage digital marketing campaigns in conjunction with agencies across all channels including organic search, paid search, display, mobile and social. Participate in monthly calls to review results and set strategies for future months.

Oversee third party website integration platforms, including those used for user-generated content, conversion optimization, booking engine and review sites

Help manage hotel content on third party platforms including business listings (i.e. Google My Business, Bing, Yelp, TripAdvisor) as well as OTA's as needed

Ensure resort photography is up to date across all platforms and that it adheres to Rosewood's visual identity standards

Prepare and execute strategic email campaigns to support the overall business goals of the resort

Execute tactical marketing to support resort promotions, including food and beverage and spa campaigns

Develop promotional material and collateral, including flyers and presentations for sales team

Develop and maintain knowledge of market trends, competition and customers

Maintain all third parties partner channels updated with promotion

Communicates promotional updates to all departments

Maintain and assist sales team and Director of Sales & Marketing with all administration tasks ( comp rooms TA rates log, Opera Adobe Revintell reports sales responses, budgeted expenses invoices POs)

Updates Canary Upsells options

Contribute to the annual marketing plans and budget process. Review goals and action plan on a scheduled basis

Maintain expenses within the budgeted guidelines

Support Social Channels working with Senior Communications channels on content development, photoshoots and postings

Work as a liaison supporting the property photo and video shoots

To act as the brand guardian across all communication platforms, ensuring the Rosewood Brand Book guidelines are adhered to at all times.

Prepare and submit timely monthly reports to Director of Sales & Marketing. Recognize and include communication of market trends and competitive intelligence

Participate in scheduled sales and/or marketing meetings, training and other strategy related meetings as required

All other duties as required

Required Skills

Knowledge of the latest digital marketing landscape, including content, media, and website

Strong copywriting, grammar & editorial skills as it relates to copy for brochures, website, sales promotional material and resort promotions/advertising

Social media competency, basic postings and content development

Excellent communication skills, both verbal and written

Business acumen with the ability to interpret and analyze data

Attention to detail and eye for design

Strong computer and technical skills

Ability to establish, monitor and achieve goals

Ability to act independently with minimal or no supervision

Perform job functions with attention to detail, speed and accuracy

Prioritize, organize and follow up on all actions

Be a clear thinker, remaining calm and resolving problems using good judgment

Follow directions thoroughly and can work with minimal supervision

Understand guest service needs

Work cohesively with co-workers as part of a team

Maintain confidentiality of guest and client information and pertinent hotel data

Experience using website content management systems (Sitecore experience preferred)

Proficiency using Microsoft Office, including Excel and PowerPoint

Familiarity with analytics tools, including Google Analytics

Proficiency using Adobe Creative Suite in addition to essential HTML experience or familiarity


Degree in Public Relations, Journalism, Communications, Marketing, or related.

Significant communications experience that includes a blend of strategy and media relations

Language: Required to speak, read and write English, with fluency in other languages preferred.


Three to five years of marketing experience with a luxury/hospitality brand or an agency.

Hospitality industry experience helpful

Luxury hotel experience required