This position Reports to the Director of Sales and Marketing supporting the marketing functions essential for the property's online and offline success and as well as essential administrative sales duties as assigned.
The position will also work closely with the Corporate Digital Marketing team on all digital programs including website content, B2B partners and the development and deployment of digital marketing campaigns that support the resort, spa and restaurants.
Essential Duties and Responsibilities - (Key Activities)
Manage all website updates and content for the resort ensuring all ensure all information, promotions and photography are accurate at all times.
Proactively manage digital marketing campaigns in conjunction with agencies across all channels including organic search, paid search, display, mobile and social. Participate in monthly calls to review results and set strategies for future months.
Oversee third party website integration platforms, including those used for user-generated content, conversion optimization, booking engine and review sites
Help manage hotel content on third party platforms including business listings (i.e. Google My Business, Bing, Yelp, TripAdvisor) as well as OTA's as needed
Ensure resort photography is up to date across all platforms and that it adheres to Rosewood's visual identity standards
Prepare and execute strategic email campaigns to support the overall business goals of the resort
Execute tactical marketing to support resort promotions, including food and beverage and spa campaigns
Develop promotional material and collateral, including flyers and presentations for sales team
Develop and maintain knowledge of market trends, competition and customers
Maintain all third parties partner channels updated with promotion
Communicates promotional updates to all departments
Maintain and assist sales team and Director of Sales & Marketing with all administration tasks ( comp rooms TA rates log, Opera Adobe Revintell reports sales responses, budgeted expenses invoices POs)
Updates Canary Upsells options
Contribute to the annual marketing plans and budget process. Review goals and action plan on a scheduled basis
Maintain expenses within the budgeted guidelines
Support Social Channels working with Senior Communications channels on content development, photoshoots and postings
Work as a liaison supporting the property photo and video shoots
To act as the brand guardian across all communication platforms, ensuring the Rosewood Brand Book guidelines are adhered to at all times.
Prepare and submit timely monthly reports to Director of Sales & Marketing. Recognize and include communication of market trends and competitive intelligence
Participate in scheduled sales and/or marketing meetings, training and other strategy related meetings as required
All other duties as required
Knowledge of the latest digital marketing landscape, including content, media, and website
Strong copywriting, grammar & editorial skills as it relates to copy for brochures, website, sales promotional material and resort promotions/advertising
Social media competency, basic postings and content development
Excellent communication skills, both verbal and written
Business acumen with the ability to interpret and analyze data
Attention to detail and eye for design
Strong computer and technical skills
Ability to establish, monitor and achieve goals
Ability to act independently with minimal or no supervision
Perform job functions with attention to detail, speed and accuracy
Prioritize, organize and follow up on all actions
Be a clear thinker, remaining calm and resolving problems using good judgment
Follow directions thoroughly and can work with minimal supervision
Understand guest service needs
Work cohesively with co-workers as part of a team
Maintain confidentiality of guest and client information and pertinent hotel data
Experience using website content management systems (Sitecore experience preferred)
Proficiency using Microsoft Office, including Excel and PowerPoint
Familiarity with analytics tools, including Google Analytics
Proficiency using Adobe Creative Suite in addition to essential HTML experience or familiarity
Degree in Public Relations, Journalism, Communications, Marketing, or related.
Significant communications experience that includes a blend of strategy and media relations
Language: Required to speak, read and write English, with fluency in other languages preferred.
Three to five years of marketing experience with a luxury/hospitality brand or an agency.
Hospitality industry experience helpful
Luxury hotel experience required