Marketing Coordinator

  • Atlanta, Georgia
  • May 12, 2023
Full time

Job Description

Do you have a passion for marketing? Love creating and executing outreach campaigns? Know precisely what words to say to engage audiences via various marketing channels? Have a talent and eye for graphic design?

Then we've got a position for you.

AAHOA is a trade association serving the needs of hotel owners across the United States. We're looking for a strategic thinking, driven, solution-oriented self-starter to join our fast-paced environment. We hire humble, collaborative, and ambitious people and give them opportunities to grow and succeed. Join us, and you'll be part of a fun, small team that accomplishes big things. It's a roll-up-your-sleeves, get-things-done atmosphere where the work you do daily impacts thousands of people and helps them excel in their field.

As a Marketing Coordinator, you will be a key part of AAHOA's Marketing and Communications group, enabling AAHOA to achieve its mission and vision by maximizing the scale, impact, and exposure of AAHOA offerings to its membership base, including professional development opportunities, member outreach campaigns, and AAHOA events. You'll report directly to the Marketing Manager and work closely with those in the marketing and communications department and other AAHOA Executive Leadership Team members.

Your daily mission will propel AAHOA to be the foremost resource for hotel industry leadership and information by promoting AAHOA offerings to members, non-members, and other critical stakeholders in the hospitality industry. In addition, you will be responsible for driving a deep connection to our membership base and the industry and bringing a passion for innovating our external and internal communications practices in a constantly changing environment.

Duties and Responsibilities

  • Responsible for marketing strategies supporting the AAHOA Education group, AAHOA Membership group, AAHOA Advocacy group, and AAHOA specialty events, among other assigned duties.
  • Manage, research, develop, and create content for marketing deliverables, including email marketing, social media marketing, brochures, marketing assets, videos, infographics, flyers, website content, and more.
  • Produce collateral for the membership and education teams that promote AAHOA's value proposition related to membership and professional development opportunities.
  • Support AAHOA's ongoing offerings related to member-centric webcasts, workshops, events, and more.
  • Support the membership department with marketing collateral and assets to attract new members, retain existing members, and increase membership overall.
  • Maintain certain sections of the AAHOA website related to membership, education, the AAHOA Hotel Owners AcademyTM, and strategic events.
  • Demonstrate an understanding of AAHOA's mission and vision, and focus and work to develop an exceptional knowledge of AAHOA's voice, offerings, and value proposition.
  • Support the association's appearance at other industry trade shows with the coordination of marketing materials to increase visibility among industry audiences.
  • Become familiar with the ongoing work that AAHOA does in the industry to further its strategic plan and vision to be the foremost resource and advocate for America's hotel owners.

Additional Qualifications

  • Exposure to associations/association management and knowledge or experience in the hospitality or education industries is a huge plus.
  • Demonstrated skill in writing and editing for marketing materials, with the ability to convey complex information clearly, concisely, and compellingly.
  • Deep understanding of marketing best practices and a passion for your work.
  • Ability to adjust messages and content for a variety of audiences.
  • Passionate about AAHOA's work and our mission.
  • Self-directed with great initiative and a sense of ownership.
  • Interest and experience in conducting research, including data, proof points, and anecdotes to include in materials.
  • A proven willingness and ability to work quickly in a fast-moving, deadline-driven environment.
  • Strong work ethic and positive attitude; thrives under pressure and can deliver compelling content quickly.
  • Ability to work with a high level of independence as well as collaboratively as part of a team and the ability to engage with senior leaders.

Minimum Requirements

  • Bachelor's or Master's degree in Communications, Journalism, Marketing, or related discipline.
  • 2+ years in marketing, communications, or related field.
  • Cultural awareness and respect for the industry and the company's historical successes, the impact of change on its present, and the ability to build support and passion for an evolving vision for the future.
  • Attention to detail and excellent proofreading skills.
  • A can-do attitude and willingness to jump in and help whenever needed.
  • Excellent communication, writing, editing, and project management skills.
  • Strong planning and project management with excellent time-management skills.
  • Sound judgment under pressure and demonstrated ability to solve issues creatively.
  • A collaborative, results-oriented leadership style and the desire to roll up one's sleeves and get things done.
  • An eye for detail and design related to marketing assets and materials.
  • Experience using an email marketing service (Constant Contact, MailChimp, HubSpot, ClickDimensions, etc.).
  • Experience using Microsoft Office (Word, Excel, PowerPoint, Outlook), the Google suite of products (Gmail, Docs, Sheets, Slides, Forms), and/or Basecamp project management software
  • Familiarity with Canva and the ability to produce marketing materials from templates, adhering to brand guidelines

Company Profile

  • AAHOA is the voice of owners in the hospitality industry and the largest hotel owners association in the nation.
  • Founded in 1989, AAHOA is one of the fastest-growing organizations in the industry, with nearly 20,000 members owning more than 60% of the hotels in the United States. With billions of dollars in property assets and more than 1.1M employees, AAHOA members are core economic contributors in virtually every community.
  • AAHOA is dedicated to promoting and protecting the interests of its members by inspiring excellence through programs and initiatives in advocacy, industry leadership, professional development, and community involvement.

Note that a portfolio of writing/marketing asset samples may be required during the interview process.