Senior Copywriter

  • MCR Hotels
  • New York, New York
  • Sep 05, 2022
Full time Other

Job Description

MCR is seeking a Senior Copywriter for its creative department. The creative department oversees branding, marketing, websites, promotions, public relations, activations, events and interior design for MCR corporate and its independent hotels.

Our portfolio includes the TWA Hotel at New York City's JFK Airport, The High Line Hotel, the Killington Mountain Lodge, the Inn of Naples, the Royalton New York, The Chambers Hotel in Minneapolis, Ink 48 Hotel, The Lexington Hotel and Stoweflake Mountain Resort & Spa.

As the Senior Copywriter, you will work collaboratively with graphic designer colleagues to support three to four hotels. In this role, you will serve as the primary liaison between the hotels' operations teams and the creative department. The position focuses entirely on organic content - paid marketing is not part of the role - and reports to MCR's Senior Vice President, Creative. Candidates must have a fondness for puns, a clever writing style, an enthusiastic personality and a bottomless well of ideas.

The role is full-time in MCR's One World Trade Center office with work at hotels as needed. Infrequent out of state travel may be required.

Primary responsibilities of this role include:

  • Conceiving, writing and overseeing email marketing for three to four hotels; managing a content calendar
  • Writing content for the hotels' websites, building pages and ensuring their accuracy each day
  • Writing social media posts, managing a social media calendar and publishing posts
  • Writing press releases for hotels and coordinating distribution with PR agencies
  • Preparing sales and marketing materials, including fact sheets, decks and presentations, in partnership with art colleagues
  • Conceiving activations and events, sourcing materials and collaborating with creative team to execute
  • Updating hotel collateral, including restaurant and bar menus, in real time
  • Writing content for the hotels' booking engine and online travel agency listings
  • Conceiving, writing and publishing room booking packages
  • Overseeing transactional emails and updating content
  • Participating in the rebranding process for new and existing hotels; writing branding proposals
  • Collaborating with hotel partners on content for emails, websites and other promotional opportunities
  • Helping to create and update hotel brand style guides
  • Assisting the hotel operations team with collateral needs, forms and procedures
  • Completing and submitting awards applications
  • Preparing content for hotel apps and other software platforms

Role Requirements:

  • Degree in communication, journalism or marketing preferred
  • 5-7 years work experience, primarily in a writing-focused role (hotel experience not required)
  • A snappy, concise, and fun writing and editing style, with the ability to tailor the writing voice to individual brands
  • Ability to think creatively and deliver well-packaged, outside the box content
  • Understanding of what makes a good headline - and the ability to generate smart ones
  • Ability to juggle a variety of projects under tight deadlines in a fast-paced environment
  • Strong organizational skills
  • Experience with Adobe Creative Suite and Google Drive
  • Experience with website content management systems, including WordPress and Drupal
  • Experience working with CRM and email systems
  • Knowledge of HTML; other computer languages a plus
  • Proven ability to collaborate with other disciplines to deliver results
  • Ability to manage relationships with key partners across hotels, vendors and internally
  • Track record of organizing and executing complex projects that touch multiple teams and have multiple stakeholders
  • Impeccable attention to detail