Field Marketing Manager

  • Back of The House, Inc.
  • San Francisco, California
  • Jul 26, 2022
Full time Sales and Marketing

Job Description

Back of the House, Inc. (BOH) seeks a talented and driven Field Marketing Manager to join our growing marketing team, supporting operations, and managing grassroots initiatives for all full-service restaurant brands.

The Field Marketing Manager will work closely with and report to BOH s Marketing + PR Manager. When overseeing field marketing for a brand, you will coordinate with operations, digital, and social marketing to support operational goals, liaise with community and third-party partners and oversee on-site event execution. You are responsible for working across departments at BOH s home office, as well as with members of the brands operations teams.

Key responsibilities include, but are not limited to:

Make your brands look good. You are here to position the restaurants to the outside world with personality and authenticity. Be able to evaluate each brand with a keen eye towards offering, menu design, signage, music, uniform, keeping on the pulse of industry trends, etc.

Develop and execute on-premise marketing strategy and implement tactical plans in support of BOH s vision/mission and business plan

Craft branded events that showcase what s noteworthy and exceptional about each of your brands. Manage event logistics, guest lists, and follow-up

Direct local restaurant marketing plans that drive sales and build community awareness

Create and maintain 12-month calendar representing promotions and events for each concept in the organization s portfolio of brands and assign resources accordingly; initiatives should be set with an eye to historical data and customer insights; analyze cross-channel traffic and reach to determine campaign effectiveness and ROI for brands

Drive monthly meetings with your brands operations teams to jointly develop strategy for the upcoming quarter

Support the Marketing & PR Manager across all initiatives when necessary

Work with owners, directors and outside relationships regarding community and philanthropic initiatives

As a member of the BOH team, you re expected to:

Act with professionalism, integrity and enthusiasm

Share best practices with your brands, thank your collaborators, and celebrate the successes of your brands and peers

Attend Industry events

Dine at all brands frequently, providing actionable feedback to the marketing and operations teams

Support your brands by attending marketing-initiated events

Contribute to making BOH into the most successful restaurant group on the West Coast

You are:

Detail-oriented and hands-on to make campaigns successful, whether it be by dreaming up collaborations and partnerships, or creating and executing on tactical plans

Obsessed with hospitality and full of fun ideas

Whip-smart, creative, empathetic, and collaborative

Ready for any challenge, positive, optimistic, and fun

Desired skills and experience:

5+ years in a marketing role with strategic planning and execution

Bachelor s degree in Marketing preferred

Restaurant/Hospitality industry a plus but not required

Ability to think creatively, move quickly and harness brand power and moments-in-time to drive creative on-property campaigns and events

Desire to work with a growing portfolio of cool restaurant brands and leverage partner opportunities

Qualifications:

Executive level communication skills-written, verbal and presentation

Hands-on leader with the ability to engage and influence at all levels

Strong strategic, analytical and organizational skills

Results driven with proven ability to manage multiple priorities with competing timelines

Proven ability to set and communicate a clear vision and bring strategy to life

Ability to develop marketing plans (corporate, brand and local level)

Intellectual horsepower and curiosity

Strong communication skills and proven track record of managing teams and vendors

Ability to work as part of a team and to work independently; a self-initiator, versatile and assumes risk with responsibility


If this sounds like you, email us your resume, an overview of your background, a selection of marketing campaigns you've successfully managed, and a list of top 5 favorite restaurants.