Food & Beverage Senior Marketing Manager

  • LIVE! Dining & Entertainment Districts
  • Jul 26, 2022
Full time General Managers and Management Executives Sales and Marketing

Job Description

Food and Beverage Senior Marketing Manager Responsibilities include, but are not limited to:

Translate business goals into marketing strategies and objectives that facilitate overall business growth including creating and implementing innovative and effective sales and marketing programs to drive traffic and increase sales to the food and beverage outlets at the casino

Manage the annual marketing calendar to include community events, restaurant promotions/specials and one-off special events

Develop and execute marketing plans and event budget and event recaps for all events and promotions and ensure they are aligned with the company s sales, profits, branding and media objectives

Participates in the planning, coordination and execution of all events and promotions

Manage all paid advertising from budgeting, negotiation ad placement, reserving ad space, coordinating of ad design, developing radio copy, receiving and processing invoices

Oversee and manage the development and production of branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to

Handle and fulfills all brand related filming and photo needs

Oversee all aspects of advertising including Google Search and Display, social media ads, radio, OTT, out of home, etc.

Develop strategic partnerships with retailers, restaurants, corporate partners, local teams and more to cross-promote

Lead the grassroots marketing initiatives for the food and beverage outlets

Coordinate and fulfill marketing trade deals with media partners

Mentor, motivate, manage and develop the marketing team

Execute trade agreements and marketing partnerships

Create new opportunities for sales and revenue growth for the food and beverage outlets

Lead all sponsorship activation ensuring all sponsorship requirements are implemented into the annual marketing calendar and sponsor contracts are fulfilled

Formulate and execute marketing and P.R. initiatives and coordinate all logistics pertaining to press conferences

Provide overall cohesive direction and event details to internal marketing support teams, outside agencies and vendor partners to ensure all marketing communications are unified, properly branded and support overall marketing objectives


Qualifications:

Bachelor's Degree in marketing or related field or equivalent and at least 4 years of experience, with direct supervisory experience over a sales and/or marketing team.

Must be at least age 18.

Must speak fluent English, other languages preferred.


Requires the ability to perform the following:

Frequently standing up or moving within and outside of the facility

Carrying or lifting items weighing up to 25 pounds

Handling objects


Other:

Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the district, the brand and the Company.

Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.

Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.

Problem solving, strategic planning, reasoning, motivating, organizational and training abilities are used often.

Ability to as build and maintain relationships

May be required to work nights, weekends, and/or holidays