Public Relations Manager

  • Wow Bao
  • Chicago, Illinois
  • May 04, 2022
Full time

Job Description

WOW BAO is hiring a PUBLIC RELATIONS MANAGER for our team in Chicago!

  • At least 3 years in public relations; hospitality/restaurant PR is preferred.
  • Strong national, regional, local, trade media contacts preferred

Innovative. Fast Pace. Growth.

Join the fastest growing Asian virtual kitchen concept in the US! Our virtual kitchen concept has launched 500+ since March 2020 and continue to grow! We also recently launched a second virtual kitchen concept in partnership with Skinny Butcher.

Equal Opportunity Employer


Dark kitchen facilities, sometimes also called ghost kitchens, are locations in which food is prepared expressly for off-premise consumption - without a dine-in component. Wow Bao has taken this concept a step further by partnering with food service and restaurant operators across the country to serve up and offer Wow Bao's curated "greatest hits" menu specifically for delivery service, all while leveraging their existing kitchen equipment and manpower.


The Public Relations Manager will lead the PR strategy and oversee the PR activities to ensure effective communication with stakeholders, media and the public for the Wow Bao and Skinny Butcher brand.


  • Solution oriented: Where some see problems, you think through solutions & translate high-level goals into actionable plans
  • Self-starter: a bias towards action and can thrive in a fast-paced constantly changing environment
  • Forward thinking: you see around corners & are always thinking of ideas on how to help improve processes.

ESSENTIAL FUNCTIONS:(Other duties may be assigned as needed):

  • Evaluate and establish the public relations plan and strategy.
  • Create and maintain press materials for Wow Bao, Skinny Butcher and Dark Kitchens including: fact sheets, executive bios, news releases, key message documents, crisis response, et.
  • Proactively and reactively work with local, regional, trade and national media to share Wow Bao and Skinny Butcher's messaging with all relevant audiences. Create and maintain contacts for national, regional, trade and local press, keeping them updated on all Wow Bao and Skinny Butcher news, offering company executives to speak on various subjects.
  • Develop both long and short lead PR plan to include general promotion of Wow Bao and Skinny Butcher, local and regional events, company growth announcements, CEO and Executive profiles, etc
  • Collaborate with Wow Bao's internal team to promote national, regional and local events such as Lollapalooza, National Bao Day, National Bao Eating Contest, new product offerings, and promotions. Also work with these teams to create new events and happenings which will garner Wow Bao national, regional and local press.
  • Engage with the social media team on messaging for online audiences, ensuring messaging for the media and general public are in sync. Also work with social team to craft response for negative or problematic posts, tweets, etc.
  • Identify, contact and work closely with local, regional, and national Social Media Influencers.
  • Develop and maintain library of resources for Dark Kitchen locations to use when promoting Wow Bao and Skinny Butcher in their local markets. This includes local media, templates of media alerts and press releases, key messaging and crisis responses.
  • Research and recommend industry events for Wow Bao/Skinny Butcher Executives to participate in (trade shows, conferences, speaking engagements). Where possible, set up WB/SB executive with local/national media while at event to promote brands.
  • Research and create nomination submissions for Wow Bao/Skinny Butcher in relevant award/rankings for industry accolades across local, regional, trade and national press.
  • Collaborate with Wow Bao & Skinny Butcher's national/regional/local partners including GoPuff, Goldbelly, REEF, and others.
  • Be available to assist and work during Wow Bao offsite events as needed.
  • Perform calmly and effectively in an extremely busy and fast-paced work environment
  • Be able to work a variety of hours, days and shifts, including weekends and increased work schedule
  • Other tasks and projects assigned on an as needed basis


  • At least 3 years in public relations; hospitality/restaurant PR is preferred
  • Strong national, regional, local, trade media contacts preferred
  • Knowledge of traditional and digital media and social media
  • Excellent reading, writing, and oral proficiency of the English language
  • Maintain complete knowledge of and comply with all policies, procedures and standards as outlined in the Employee Handbook and Handbook Supplements
  • Partake in a professional and positive work environment


  • Health Insurance
  • 401(k) Retirement Plan
  • Voluntary Life Insurance, Short-Term Disability, Long-Term Disability
  • Paid Time Off
  • Paid Sick Leave
  • Employee Restaurant Discounts and Employee Meals
  • Pre-Tax Commuter Benefits
  • Employee Discount Programs
  • Training, Development and Advancement Opportunities
  • Employee Assistance Program
  • We foster a culture of CARE
  • Growth & transfer opportunities; we love it when people grow at Wow Bao!

Benefits eligibility varies based on things like position, hours worked, and length of service, and all benefits are subject to change, some of the benefits you might expect are listed above.