Catering Sales Manager

  • Sheraton Redding Hotel at the Sundial Bridge
  • Miami, Florida
  • Jun 11, 2021
Full time General Managers and Management Executives Banquet Staff Sales and Marketing

Job Description

This position is based in Redding, California. Relocation is required.


We are currently looking for a dynamic, highly enthusiastic, determined, and well-spoken sales professional to join our new Azul Hospitality team. As a Catering Manager, you will be responsible for developing new accounts, maintaining existing accounts, implementing sales and marketing strategies so as to maximize profits of the hotel while maintaining customer satisfaction, and meeting and exceeding forecasted and budgeted revenue goals. Additionally, your role will be a support position for the sales and front office departments with tasks ranging from responding to guest reviews, detailing events and groups, and taking reservations for the hotel.


  • -Manage group and catering accounts for all Sheraton and Turtle Bay event space to maximize business potential
    -Negotiate catering business and contracts that meet or exceed hotel revenue goals
    -Negotiate contracts, ensuring that all pertinent aspects of solicitation and closing are complete and documented
    -Make on-site and field presentations to prospective clients
    -Actively pursue new clients through creative/innovative sales techniques and aggressive prospecting
    -Prospect and qualify all lead sources through cold calls, tele-prospecting and networking to generate new opportunities.
    -Identify opportunities to up sell customer through food & beverage offerings, room upgrades, AV and lighting upgrades and spa faculties, if applicable
    -Drive strategies to develop long term business relationships and repeat business
    -Enthusiastically and proactively sale the Hotel concept to group and catering prospects in a way that best illustrates the identity of the brand as innovative and new
    -Consistently identify new business and aggressively pursue new accounts by make prospecting calls, outside sales calls and attending trade shows
    -Develop long term business relationships and consistently book repeat business
    -Attend tradeshows, make on-site field presentations, and outside sales calls to prospective clients
    -Conduct unique site inspections that create a WOW experience for the customer
    -Create customized Wedding Packages, Menus, and proposals, etc.
    -Respond to all customer inquiries within 24 hours or sooner
    -Respond to social media guest review sites for hotel and restaurant with proper tone, grammar, and spelling
    -Book reservations for the hotel during normal business hours
    -Maintain accurate information on all bookings, specifically program details, client correspondence, traces and to-do lists
    -Follow proper event management procedures for event execution to include but not limited to BEO creation, F&B forecasting, resume communication, amenity/VIP designation and room block management
    -Produce and distribute accurate banquet/catering event orders, timelines, diagrams, and resumes within timeframe set by hotel
    -Coordinate, plans and implements wedding related marketing tactics and events
    -Produce and distribute 10-day Events Schedule and BEO Packet, as well as Daily Events Schedule
    -Preside over weekly 10-day BEO reading and daily 3-day BEO readings
    -Provide client support to include processing client leads, investigating hotel and preferred guest program issues, and acquiring or sending collateral materials
    -Provide hotel support to include following up on outstanding responses, calling, faxing and emailing clients with responses and answering requests
    -Report generation as needed
    -Partners with Operations in providing a customer experience that exceeds the customer's expectations
    -Maintains liaison with other hotel departments to facilitate services agreed upon by the sales office and prospective clients
    -Be an active part of the property team supporting and developing the desired Azul Hospitality culture
    -Drive product quality and a unique guest experience at every opportunity
    -Take pride in the overall look and feel of the hotel never walking past something out of place
    -Maintain a refreshing attitude focused on positive friendly interactions with guests and staff
    -Develop and maintain strong interdepartmental relationships and open communication lines to assure efficient transfer of information.
    -Schedule meetings and business group activities at the hotel.
    -Be familiar with all company policies and benefits.
    -All other duties assigned.


In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the manager based upon the particular requirements of the hotel:

  • -Assist with any guest inquiry.
    -Enforce hotel safety standards.
    -Any other duties as assigned by the General Manager.


Ability to provide and maintain a valid driver's license as the position may require the operation of motorized and electric vehicles.


All Staff Members must maintain a neat, clean and well-groomed appearance per Azul Hospitality standards. Refer to the property specific required grooming and uniform standards policy.


Regular attendance in conformance with the standards, which may be established by Azul Hospitality, from time to time, is essential to the successful performance of this position. Staff with irregular attendance / tardiness will be subject to disciplinary action, up to and including termination of employment. Upon employment, all staff is required to fully comply with Azul Hospitality rules and regulations for the safe and effective operation of the hotel's facilities. Staff members who violate hotel rules and regulations will be subject to disciplinary action, up to and including termination of employment. Due to the cyclical nature of the hospitality industry, staff members may be required to work varying schedules to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required. This job description is not an exclusive or exhaustive list of all job functions that a staff member in this position may be asked to perform from time to time.