Lifecycle Marketing Specialist

  • Outdoorsy
  • Austin, Texas
  • Jun 09, 2021
Full time Sales and Marketing

Job Description

Outdoorsy is looking for a Lifecycle Marketing Manager to join our marketing team. If you're passionate about the outdoors and would like to work in a fast-paced environment, then we want you! Fun fact: Outdoorsy has been recognized on the Forbes list of America's Best Startup Employers in both 2020 and 2021.

Job Summary:

We are seeking to hire an experienced Lifecycle Marketing Manager to help lead email and push marketing initiatives at Outdoorsy.

Our ideal candidate will be able to manage various aspects of our lifecycle marketing programs including promotional campaigns, newsletters, supporting updates in automated workflows and managing our monthly campaign calendar. Experience across email, SMS & push notifications is a requirement.


  • Work within our ESP platform to create and launch cross-channel marketing campaigns on time and error-free
  • Manage project deliverables and drive collaboration with our brand team to ensure we're sending best-in-class email, push and mobile messages
  • Analyze campaign performance data and report out on results
  • Maintain responsive templates and individual emails via best in class HTML/CSS for various lifecycle marketing and transactional messages


  • 3-5+ years experience launching large scale marketing campaigns using automation platforms such as Iterable, Braze, Salesforce Marketing Cloud, etc.
  • Ability to analyze campaign performance metrics and derive insights
  • Proficient with HTML/CSS for email marketing
  • Understanding of fundamental email and mobile marketing best practices and customer lifecycle marketing

Benefits & Perks:

  • Opportunity to help build company from early stage
  • Competitive salary
  • Equity in one of the world's fastest growing companies
  • Comprehensive health and welfare benefits
  • 401(k) Match
  • Flexible PTO
  • 2 paid RV rentals per year-- we believe in balance and taking the time to nourish mind, body, and soul

About us:

Outdoorsy is the most trusted RV rental and outdoor experiences marketplace on the planet. We have grown from a lofty white-board idea in 2015 to over $1B in total transactions. Outdoorsy's mission is making memorable outdoor experiences accessible to everyone. We are creating jobs and helping individuals, couples, and families realize financially life-changing freedom. With offices worldwide in the US, Canada, Australia, Europe and the UK, we're mobilizing the 56+ million idle RVs and campervans around the world to ensure everyone has the access, choice, and opportunity to safely spend more time outside.

We're passionate about our customers, collaborative consumption, community, and entrepreneurship. We've been motivated by our values from day one: we always put the customer ahead of ourselves. We like winning. We make long-term progress in the world and repay our gratitude in every community interaction.