E-Commerce Digital Marketing Manager

  • CareerLink
  • Orlando, Florida
  • Jun 03, 2021
Full time General Managers and Management Executives Sales and Marketing

Job Description

Careerlink, on behalf of one of our premier partners, is hiring for the position of E-Commerce Digital Marketing Manager.


Due to tremendous growth, our partner is searching for goal-oriented E-Commerce & Social Media Manager to join their driven and fast-paced team. In this role, you will ensure that our partner aptly initiates and maintains a leading edge in eCommerce, social media arena, while keeping their organization visible to the public and within the industry trades.


POSITION RESPONSIBILITIES:

  • Regularly audit and update content on websites.
  • Development of promotional strategies to drive direct bookings and increase website traffic.
  • Management of content across top search sites.
  • Analysis of each campaign deployed to report ROI and utilize the data to adjust the approach.
  • Development and activation of media opportunities.
  • Build and deploy promotional, special events, and holiday activities and transactional email campaigns.
  • Continuously test email campaigns to ensure highest possible performance.
  • Proofread emails for clarity, grammar, and spelling.
  • Create workflows that trigger throughout the customer lifecycle to maximize sales and create loyalty.
  • Analyze and report on email campaign performance.
  • Ensure emails follow industry standards and best practices.
  • Respond to all social media direct messages and comments in public view with a sense of urgency.
  • Assist in identifying social media influencer opportunities and organize collaboration.
  • Analyze and report on monthly follower metrics.
  • Shared graphic design responsibility for all digital and print assets.
  • Must be able to quickly change project focus based on requests.
  • Communicate effectively with all departments and team members.
  • Maintain a high level of professional appearance, demeanor, ethics and image of self and subordinates.
  • Develop and maintain positive working relationships with our vendors.
  • Always maintain positive attitude and approach.


REQUIREMENTS:

  • 3-5 years of E-Commerce experience
  • Required experience in graphic design utilizing the Adobe Creative Cloud suite of solutions
  • Working knowledge of Google Analytics
  • Experience utilizing social media platforms
  • 3-5 years of experience in the Food/Beverage industry, preferably in the Orlando market