Senior Brand Manager

  • Eclipse Foods
  • San Francisco, California
  • May 19, 2021
Full time General Managers and Management Executives

Job Description

  • You are a seasoned data-driven Brand Manager with a proven track record of success in building food / CPG startups. An added plus if your background is in the plant-based alternative space.
  • You're a marketing powerhouse with deep cross-channel experience. Branding, PR, social, digital, retail and shopper marketing, and more--you have the experience to manage these channels and love the data behind it all.
  • You are a highly strategic thinker. Setting goals and priorities, creating and executing plans, measuring KPIs and metrics, owning P&Ls, and aligning tactics with key results all comes naturally to you.
  • You are curious, constantly seeking opportunities to improve, optimize, and innovate on product offering and packaging.
  • You're a fantastic team player and manager. You've collaborated with and managed external marketing resources and internal cross functional teams. You work smarter and also know when to roll up your sleeves.
  • You're incredibly nimble, scrappy, and a leader in ambiguous situations. You create solutions to problems, take proactive ownership, and keep a positive attitude even when times are tough.
  • You're passionate about your work. You care deeply about changing our food system.
  • You're a great person, in and out of work. You are smart, proactive, trustworthy, kind, humble, organized and hard-working.

What will you do?

  • Work directly with our CEO to create and implement Eclipse's marketing goals, strategies, launch and long-term plans, deliverables, and budgets across various channels.
  • Create scalable and consistent brand foundation and identity, plan, and execute the correct channel strategy based on where the company is today, as well as thinking several steps ahead.
  • Own tracking and driving department and campaign performance, KPIs, and metrics, aligning tactics with key results and keeping big picture ROI top of mind.
  • Own P&L and develop volume and velocity driving programs, relying on your creativity, smarts, talent, and resourcefulness to make a big impact on the business
  • Engage cross functionally with sales, operations, and other departments to proactively plan out marketing support, determine channel mix, and accomplish company-wide goals.
  • Guide the product and packaging innovation pipeline leveraging data to unlock opportunity now and in future state.
  • Own relationships with creative partners, working to establish brand essence and positioning, and agencies such as PR.