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A complete guide to different sales profiles

Do you like to bring in customers for your business or place of work? Do you like to play with the market numbers by using your marketing tricks? Then being part of the sales team or even better being a sales manager is the best fitting profile. The sales department is vital for the hospitality industry as this niche helps the business to grow. Although having sales professional in the team might not see immediate high rocketing sales/clientele but there would be definite growth in the business.

The hospitality industry is a kind of niche that requires a sales executive to build client relations. Bonding with the customers/clients can happen only by traveling to their locations, contacting them, inviting them over, and performing other priorities that bring in better deals/business. The following are the different formats of sales profiles that you can apply for in the industry.

  1.     Reservation Sales Associate: As the title says, these employees help in the reservation process. The reservation sales associate is responsible for making a positive first impression of the hotel or the brand when the guests visit the place. They are the ones who respond to the incoming reservation requests and have access to lead management. They have all the details regarding the packages and the cross-selling amenities of the hotel. It is necessary for the staff to have this information for better promotion of the brand. The must-have for the Reservation Sales Associate is to possess phone etiquette, proper communicating skills, and noting down the reservation information accurately.
  2.     Sales Coordinator: Sales coordinating job is an entry-level position applicable for fresh graduates or someone who is looking for a career in hospitality sales. The coordinators are responsible to assist sales directors and managers in achieving sales goals, communicate with clients about the programs booked, organizing event details by aligning with other departments of the hotel.
  3.     Business development manager: Every business requires an individual who knows the tricks to boost the economy or woo the guests or the other ways to develop the business; for the same post are the Business development managers. The role of this individual is to work closely with travel agents, tour operators, and other clientele from the same field and increase hotel bookings. The business development managers also spend a lot of time meeting people, representing the hotel brand, organizing meets and advertising about the hotel. Usually success of business development managers depends on their sales pitch and numbers.
  4.     Corporate Sales Manager: Corporate sales manager is all about connecting and networking with corporate clients who can propose a hotel for business travelers. Apart from maintaining good relations with the existing corporate customers, the managers have to bring in new businesses and new accounts to the hotel. Their responsibility also includes presenting the strengths and potentiality of the hotel brand by arranging presentations, site visits, meetings, and highlighting it is the right place for any corporate functions and conferences.

Other job titles in the sales field are Banquet sales manager, group sales manager, and leisure sales manager – irrespective of the titles, all of these profiles carry the common criterion or goal they possess is to bring in business for the hotel. They are vital and key pillars in the fall or rise of the hotel brand because, they represent the brand in the market, the pool in the guests with lucrative offers or presentations or promotions, partially they are responsible for the profits of the business.

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