How do you redefine luxury?
Having a getaway at a luxurious hotel isn’t a dream for most of them. Entering into a sprawling lobby, glamorous surroundings, huge chandeliers, spacious rooms with updated amenities, and attendants to look after your requirements all these come along with the royal treatment for the guests at lavish hotels. Although these come with a price tag, enjoying these privileges is one of its own.
As we tread through the years, the definition of luxury has been changing. Earlier extravagance meant a huge place to stay by, services at beck and call, plush furnishings, large televisions. A few years ago spas were in high demand. In the current era, the same indulgence has got a different meaning. Now the luxury is less about the furnishing it is more about relationships, memories, experiences, and facilities that are exuberant. The current generation looks for recognition from their frequently visited hotels, and look out for special treatment whenever they visit by remembering their preferences.
We have summarized the following luxury requisites that are redefined as per the latest trends:
- Personal rapport
Relationship and communication is a priority for today’s generation. The guests crave for a personal rapport if the place they are visiting is a regular. A hotel is a place that gives a home away from home feeling. Although the amenities fulfill the need, the personal talk/communication/preferences make a lot of difference. Offering designated services to these special guests, assigning designated employees for their services, and rendering to the services at moment ordered – all these make a brand personalized. There are few hotels across the globe, which make their guests feel special by assigning them a team of assistants who are at their service for the entire stay. They provide individualized local trip plans, private tours, and so on. This is not only bonding with your regular customers but also a medium for increasing the guest's inflow rate/marketing your brand.
- Services that speak luxury
Luxury services speak out special attention to the special members of the hotel. The hotel staff try to pass on their gratitude and pleasantries to the guests in many ways; some of them are by giving turndown services, personal preferences of food/beverage, or surprises like leaving a basket full of the guest’s favorite fruits/chocolates along with a custom itinerary – such a gesture would leave a long-lasting impression about the hotel. As we are speaking about the current trends/redefining luxury, you can do something differently by pitching in a nanny for younger kids and relax the parents with a spa treatment. Alternatively, some kids supplies/toys that would engage the kids on a rainy day or, some pet-friendly services for the pets, special tags for the four-legged guests, and so on. You can let the relationship last for longer time by sending in pleasantries/greetings on their special occasions.
- Luxury in a new package
As mentioned earlier, this era does not mind spending money if they are given the luxury they have dreamt/asked for. Luxury has a different meaning for this generation. They would like to capture moments in the laps of lush green meadows, move around for adventures and listen stories, rather lying around in the room they might want to visit the local markets/ go on local trips, if such small things are looked into and catered at the right moment then you have served them right.
Connecting and understanding the pulse of the customer makes the hospitality industry. This era or the generations to come, the hospitality industry makes itself adaptable as per that generation’s requirements and offer them the best.
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