Marketing trends in the hospitality industry – 2019-2020

Those were days in the past when travel agents would handle all the bookings and plan a vacation for you, Hospitality industry has an all-new-face in terms of marketing strategy. Vacationers choose their next travel destinations and plan on their own being selecting a place that their friends, family members recommended or from social media reviews, or finding the best deals and hotels from the “web” just from their phone or laptops.

Now, these facilities bring in a lot of tug-of-war for hotels and property owners to be on the limelight and lure the front-line consumers to be their potential guests instead of depending on travel agents and age-old printed ads. Having said that, there is also a whole new game started among vacation rental marketing which has beefed up between peers. Vacant homes provide a wonderful and luxurious stay for visitors providing a secure and affordable private space, which also earns a good vow to the owners.

The trending hospitality industry marketing

They are trending too, yes, big and small players of the hospitality industry are also changing their game plan to fit the market is bidding farewell to advertise and paving the path through customer reviews about places to visit, eat, and entertain. “Rate us on the scale of..” this is the slogan of the new age marketers who encourage customers and end-users to publish their views on social media for fruitful marketing that are available free and in bulk. These marketers pair up with social media influences to make most out of it.

Hotels and their marketing strategies

A wide variety of hotels and their chains are cultivating strategies like influencer relationships and organic content marketing across social media to reap more customers. Even though these techniques have a broad scope, the hotel industry has stepped up the approach by making it the more personalized approach of making customized vacation packages

Social media and email marketing are the pawns played to grab the attention of the vacationers, which not only describe the location but also provide insights of history and art coupled with food and culture creating a more profound visitor footprint.

Vacation rentals – marketing trends

Vacation rental marketing businesses are undoubtedly relying on social media as it is more suitable and worthy because people depend upon these sites rather than browsing through numerous sites where even the most extravagant picture gallery would not meet their basic zest for a perfect outing.

Guests are your promoters when vacation marketers understood this concept they are providing vacation packages that would leave them enthralled. They customize the tour package providing the guests with guided tours, themed itineraries, and even personal chefs!

Futuristic and affordable ideas collaborated by the millenarians; in making vacation rental property for their family and group trips by making them their home base since such places offer more solitude and amity than most large hotels fail. Such venues provide a better prospect in creating a more convenient environment to enjoy the locale features and provide much value for group travels at a reasonably priced vacation.

Guests with a memorable vacation would provide their own content to boost a profound vacation rental marketing strategy, which in turn helps owners and managers to use such content to their advantage in improvising these strategies.

To concise, vacation rental owners and managers would inculcate the best practice and viable options listed above to boost their business as few hotels already have.  This will bring in a healthy competition among other players within not only the same location but also other similar travel destinations worldwide. Since the strategies like attractive visual media and events posts across social media reviews and direct email advertising reach out to the farthest corners, making the world a global village, there would be multi-fold growth in the vacation market and pleasing experience to the vacationers. 

Conclusion

I would bet my last penny to say that vacation rentals will see fission of ideas and deals in the year to come. No deal was won without sweating for sure but with the right strategies and planning, owners or managers can make the best with smart planning and cautious stepping. 

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